Marketing and Digital Strategy Manager

1 month ago

London, UK, United Kingdom Albert Bow Full time

Marketing and Digital Strategy Manager


Albert Bow is a rapidly growing software and financial services recruitment business. We pride ourselves on delivering exceptional talent and opportunities to the top 5% of candidates and organisations globally. Nurturing a strong relationship and brand is the key to all of this.


As we continue to expand, we are seeking a Marketing and Digital Strategy Manager who will play a pivotal role in shaping and executing the comprehensive marketing and rebranding strategy for our company. The ideal candidate will be responsible for upgrading our website, creating compelling content, and driving email marketing campaigns to enhance our brand and engage with our audience effectively.


Key Responsibilities:

Company Rebrand and Marketing Strategy:

  • Lead the development and execution of a comprehensive rebranding strategy.
  • Collaborate with cross-functional teams to ensure the new brand identity is effectively communicated across all marketing channels.
  • Develop and implement an overall marketing strategy aligned with business goals.

Sales Marketing:

  • Design and execute marketing campaigns to support the sales team.
  • Analyse market trends and customer insights to drive effective sales strategies.
  • Collaborate with the sales team to create marketing materials and presentations.

Content Marketing:

  • Develop and manage a content marketing strategy that aligns with the company's goals.
  • Create high-quality, engaging content for various platforms including blogs, articles, videos, and social media.
  • Ensure content is optimised for SEO and tailored to target audiences.

SEO and Website Management:

  • Oversee the company’s website management and SEO efforts.
  • Implement best practices to improve search engine rankings and drive organic traffic.
  • Regularly update and optimise website content to enhance user experience and engagement.

Social Media:

  • Develop and execute a social media strategy to increase brand awareness and engagement.
  • Manage social media accounts, create compelling content, and interact with followers.
  • Monitor social media trends and adjust strategies accordingly.

Website Upgrade:

  • Lead the project to upgrade the company’s website, ensuring it is user-friendly, visually appealing, and aligned with the new brand identity.
  • Work with developers and designers to implement necessary changes and improvements.

Content Creation:

  • Produce high-quality content for various marketing channels, including websites, social media, email campaigns, and digital ads.
  • Collaborate with internal teams to gather information and create content that resonates with our audience.

Digital Presence:

  • Enhance the company’s digital presence through strategic online initiatives.
  • Monitor and analyse digital metrics to assess the effectiveness of campaigns and make data-driven decisions.

Email Marketing:

  • Develop and execute email marketing campaigns to nurture leads and engage with customers.
  • Segment email lists, create targeted content, and analyse campaign performance.


Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in marketing, with a strong focus on digital strategies.
  • Expertise in SEO, content marketing, social media, and email marketing.
  • Strong project management skills with the ability to lead cross-functional teams.
  • Excellent written and verbal communication skills.
  • Creative mindset with a keen eye for detail.
  • Proficient in using marketing tools and platforms such as Google Analytics, SEO tools, email marketing software, and social media management tools.


What We Offer:

  • Competitive salary and benefits package.
  • Opportunity to work in a dynamic and innovative environment.
  • Professional development and growth opportunities.
  • A collaborative and supportive team culture.


Join us at Albert Bow and be part of a dynamic team that is dedicated to driving excellence and innovation in marketing and branding.

If you're ready to take on a senior role and make a significant impact on our company's growth, we'd love to hear from you.


Thanks,

Sinead

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