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Assistant Brand Manager Marketing

2 months ago

London UK, UK, United Kingdom LMA Recruitment Formerly Ball & Hoolahan Full time

Assistant Brand Manager - FMCG experience

Salary circa 35-40k

Based West London (hybrid)


Are you an experienced ABM from an FMCG multi-national corporate background with experience in brand marketing, trade marketing, new product / brand innovation?


This leading wine brand is looking for an ABM to execute projects using the principles of brand development.


You will:

  • Support the Sr. Marketing Manager – Innovation EMEA with in-market learning and provide recommendations on refinements and pivots required
  • Establish and manage project timelines and milestones
  • Maintain an understanding of Trade Marketing, Customer Development, Distributor Management and Sales Planning
  • Maintain an understanding of the category (brands, trends, consumers, distributor, and retailer POVs).
  • Co-create new brands with internal and external Creative partner(s) through disciplined thinking at each step and adhering to brand development process from charter development to brand conception to in-market test and consumer adoption.
  • Identify consumer needs and translate into feasible problem statements and develop initial recommendations for the go to market plan.
  • Use knowledge of the category and consumer to create product briefs and refine product briefs with stakeholders’ input.
  • Consult with Finance to develop the financial model for the project and optimizes throughout the development and go to market process


#innovation #trade #fmcg #product development