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Brand and Communication Manager

2 months ago

London UK, UK, United Kingdom Ligentia Full time

We're seeking a dynamic and experience Brand and Communications Manager on a 1 year fixed term contract to oversee Ligentia's internal and external communications strategy. This role will manage all facets of Ligentia’s corporate communication channels, primarily LinkedIn and the company intranet (LINKS), ensuring consistency in messaging across all platforms. The ideal candidate will have a strong background in corporate communications, social media management, content creation, and brand storytelling, with a collaborative approach to engaging stakeholders across the organisation.


Strategy & Growth

  • LinkedIn Strategy and Execution: Lead the development and execution of Ligentia’s LinkedIn content strategy to enhance brand awareness, employee engagement, and community building.
  • Content Strategy and Development: Write, edit, and publish articles, announcements, and internal news stories on LINKS to keep employees informed and connected.
  • Content Calendar and Strategy: Maintain a cohesive communications calendar that encompasses both social media and internal communications, aligned with corporate goals and key initiatives.
  • Internal & external comms strategy, calendar management and reporting


Team & People

  • Employee Advocacy: Develop initiatives to encourage employee advocacy on LinkedIn, empowering employees to share company content, industry insights, and their own perspectives in line with Ligentia’s brand values.
  • Stakeholder Engagement: Work with key stakeholders across departments to support their internal communication needs and drive employee engagement initiatives.
  • Stakeholder Personal Branding: Guide key leaders within Ligentia in developing and managing their LinkedIn profiles, offering strategic insights on how best to represent the company, highlight achievements, and share thought leadership.
  • Executive Communications Support: Collaborate with executives to create compelling posts, build their personal brand, and enhance their digital presence on LinkedIn and other relevant platforms.


Process

  • Content Creation and Curation: Collaborate with internal stakeholders to identify, develop, and schedule engaging content, including thought leadership, industry insights, company news, and events.
  • Platform Management: Oversee the LinkedIn company page, ensuring the brand voice, messaging, and visuals align with Ligentia’s brand standards.
  • LINKS Intranet Management: Curate and create content for the company intranet (LINKS), ensuring it serves as a centralised hub for company updates, employee engagement, and knowledge sharing.
  • Intranet Platform Administration: Oversee the technical and content management of the intranet platform, including user experience improvements, content organisation and platform updates to enhance usability and engagement.
  • Press Releases and Media Content: Develop and distribute news articles, press releases, and other media content that reflects company milestones, industry achievements, and brand narrative.
  • Corporate Communications Projects: supporting on brand and corporate content projects such as annual ESG reports
  • Consistency and Quality Assurance: Ensure all internal and external communications adhere to Ligentia’s brand standards, voice, and messaging guidelines.
  • Graphic Design and Visual Content: Use Adobe Photoshop, Illustrator, and InDesign to create visually engaging graphics and materials for social media, internal communications, and other communications, ensuring alignment with brand guidelines.


KEY SKILLS & EXPERIENCE


  • Anticipate holding at least 5 years experience in corporate communications and social media management, ideally within a B2B or logistics environment.
  • Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field.
  • Experience in working within the matrix/global structures, with the ability to collaborate effectively with different departments and manage multiple projects simultaneously, such as timelines for social, internal, and other corporate content.
  • Proficiency in LinkedIn platform management and content creation; experience managing company LinkedIn pages, supporting executives in building personal brands, and promoting employee advocacy.
  • Experience using Adobe Photoshop, Illustrator, and InDesign to create branded graphics and visual content.
  • Experience using WordPress to manage and update website content.
  • Strong writing and editing skills with the ability to create clear, engaging, and brand-aligned content for diverse audiences in various formats, including PPT.
  • Familiarity with intranet platforms and best practices.
  • Excellent interpersonal and collaboration skills, with a proven ability to engage and influence stakeholders at all levels.