Community Manager

2 weeks ago

UK, UK, United Kingdom Walks Full time

Are you a smart and ambitious go getter ready to dive into a fast-paced, exciting adventure? Do you love sparking ideas, building connections, and bringing communities together? If this sounds like you, then this could be your dream role


Fully remote

Salary: £26,000 to £30,000


Company Summary

Walks and Devour are global leaders in the tours and activities industry, part of the City Experiences family. We're a passionate, innovative team of travel enthusiasts dedicated to creating unforgettable experiences. Join us in shaping the future of tours and activities.


We're seeking smart and ambitious individuals who want to be part of something fast-paced and exciting. With us, you'll have room to grow and develop. Our culture is laid-back yet professional, fostering a collaborative and approachable environment. We celebrate diversity, creativity, and dynamism.


Position Summary

The Community Manager plays a pivotal role in fostering vibrant and engaged online communities for Walks and Devour, brands that place connection and community at the heart of everything we do. Reporting directly to the Director of Brand & Content Strategy, this role is about much more than moderating discussions—it’s about creating spaces where our customers, guides, and partners feel seen, valued, and inspired.


Walks and Devour aim to be deeply embedded in each destination’s local community, supporting vendors and guides while serving as a trusted resource for our guests. From pre-tour excitement to post-tour memories, and every moment in between, the Community Manager ensures our customers have a place to connect at any time of day or night, wherever they are in their journey.

This role oversees destination-specific Facebook groups, social media platform communities, and other future initiatives, always seeking ways to bring people together. We’re looking for someone who is not only social and experimental but also unafraid to dive into emerging technologies like AI to build smarter systems, deliver deeper customer insights, and enhance engagement.


Collaboration is key, as this role works closely with the Social Media Manager and the broader marketing team to ensure every effort supports Walks/Devour’s overarching brand strategy and business goals. Today’s community management isn’t just about keeping the conversation going—it’s about creating meaningful connections and a sense of belonging, every step of the way.


Essential Duties & Responsibilities

Community Engagement & Development

  • Manage and grow destination-specific online communities, such as Facebook groups, Reddit forums, and other platforms.
  • Develop and execute community engagement strategies that foster meaningful interactions and a sense of belonging among members.
  • Monitor and moderate discussions to ensure a positive and respectful environment, addressing member concerns or issues promptly.


Content Creation & Curation

  • Collaborate with the Social Media Manager to create and share engaging community-specific content, including polls, live events, and destination highlights.
  • Identify opportunities to integrate user-generated content into broader marketing efforts, amplifying customer voices.


Insights & Feedback

  • Act as the voice of the community, providing regular insights and feedback to the Social Media Manager and broader team.
  • Use analytics tools to track engagement and growth metrics, identifying opportunities to improve community performance.


Support & Collaboration

  • Work closely with the Social Media Manager to ensure community initiatives align with overarching social media strategies.
  • Partner with the lifecycle and guest experience teams to integrate community feedback into retention and service improvements.
  • Provide direct support during major campaigns or launches, helping to amplify community-driven initiatives.


Requirements & Qualifications

  • 2+ years of experience in community management, customer engagement, or a similar role.
  • Strong communication and interpersonal skills, with the ability to foster positive relationships within online communities.
  • Proven ability to create and implement engagement strategies that drive growth and loyalty.
  • Comfortable working with analytics tools to track performance and identify insights.


Desirable:

  • Experience managing travel or tourism-related communities.
  • Familiarity with AI-driven tools for community moderation and engagement.
  • Experience or curiosity with agile marketing methodology, including iterative testing and fast-paced adaptation to enhance community engagement.


Working Conditions & Shift Pattern

  • This is a full-time role with standard business hours. Flexibility may be required for live community events, time-sensitive initiatives, or urgent issues.
  • Some travel for content-capture may be required.

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