Brand - Managing Director

1 day ago


UK, UK, United Kingdom HBAL Executive Search Full time

We are looking for Brand MD to manage the commercial growth of one of the UK's favourite toy brands.


Overview


  • Developing and executing the brand’s business strategies.
  • Identifying, developing and mentoring a team that will form the core of the business unit.
  • Preparing and implementing comprehensive plans to drive growth.
  • Developing a clear and detailed view of the customer (existing and potential) the markets (existing and potential) and the product pipeline.
  • Developing new subject matter and new routes to new customers, supported by Customer Insights, Research and controlled experimentation.
  • Embedding a new way of working throughout the business, drawing on input and support from across the organisation.
  • Providing regular updates and evaluation of progress to the operating board and CEO.
  • The ideal candidate will be a commercial and strategic leader with a passion for, and desire to understand, the customer, the market and the product.


Responsibilities


  • Develop and execute the brand’s business strategies in order to attain the goals of the board and shareholders.
  • Provide commercial and strategic updates to the CEO and board so that they will have accurate view of the market and the brand’s future as we embark on this journey.
  • Develop, communicate and maintain trust in relationships with shareholders, business partners and all departments throughout the business both domestically and internationally.
  • Oversee the brand’s financial performance, investments and any other business ventures that may make sense over the years (e.g. licences / partnerships / collaborations).
  • Delegate responsibilities and supervise the work of team members and other teams across the organisation, providing leadership, guidance and motivation to drive maximum performance.
  • Lead the team with an experimental attitude and don’t be afraid to fail when exploring new ideas.


Requirements, skills and previous experience


  • Minimum 15 years experience in brand management, ideally in toys & games or an adjacent sector.
  • Proven experience as business leader.
  • Willingness and appetite to challenge assumptions about the brand, products and range.
  • Experience on working on successful product launches.
  • Demonstrable experience in developing strategies and business plans.
  • Excellent organisational and leadership skills.
  • Excellent communication, interpersonal and presentation skills.
  • Excellent financial, analytical and problem-solving skills.
  • Evidence of being responsible for, and successfully driving a business to meet and outperform targets and KPIs.
  • A proven track record in a customer-focused environment such as consumer goods, retail or consumer manufacturing.
  • Evidence of working on brands with complexities in design, manufacture and supply chain.
  • Experience of working on brands that have evolved, reinvented or reimagined themselves.
  • A mix of domestic and international brand experience is crucial.
  • The candidate will also need to be able to demonstrate an understanding of working with brands across D2C / Digital as well as independent, national, wholesale and export channels, from a trade marketing perspective.
  • Prior experience of evolving a business strategy to match changing consumer trends, preferably with experience of harnessing digital technology in unit cost reduction or enabling customer or consumer interface.
  • The candidate must be champions of a data-led approach, that has used customer insight to develop strong, long term, value-adding relationships with customer.
  • The candidate must be passionate about driving transformation, with the ability to think in a new and different way about existing challenges

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