Retention Marketing Manager
2 months ago
Retention Manager / Retention Marketing Manager
Full Time
£60k - £70k
Manchester (Hybrid)
Are you a Customer Retention / CRM Manager with experience of strategising and managing customer retention, customer offers, and customer loyalty schemes? Do you like the idea of working with fun and interesting subject matters, including some of the leading sports teams, sports personalities, and celebrity entertainment superstars, globally?
If you're a creative thinker, with great experience of creating, managing, and executing a range of bonus, incentive and email strategies, this could be a great role to help you maximise your talents.
The Job...
Reporting to the Head of Retention & Loyalty, you'll be responsible for identifying, targeting, and influencing user behaviour to increase player retention and profitability, using your strong experience of customer retention marketing principals.
It’s a full-time role, with flexible hours. You'll be in the modern Manchester office 2 days a week, with the rest of your work conducted remotely.
You'll be responsible for:
- Leading marketing strategies to support the overall customer retention marketing program.
- Planning and executing loyalty strategies to support their client's brand retention efforts.
- Taking the lead on special projects designed to improve profitability of the active customer base.
- Managing reward programs.
- Making sure campaigns, creative briefs, and other strategic marketing documents, and overall retention campaign calendar, accurately reflects the objectives, target groups, and ROI, in line with the business strategy.
- Continued analysis through technology audits, content audits, process audits and stakeholder feedback.
- Overseeing and controlling budgets, making sure campaigns stay within budget, whilst achieving the required goals.
- Defining and collaborating on the personalisation of the customer experience on and off website.
- Managing internal resources and coordinating project responsibilities including allocating and prioritising the tasks of marketing coordinators and marketing operations staff.
- Conducting needs analysis through technology audits, content audits, process audits and stakeholder feedback.
- Identifying new areas for improvement and development of lifecycle campaigns and to articulate to business leaders.
- Responsibility for summary reports and post-campaign analysis of all projects, using business intelligence resources to ensure maximum performance.
About You...
The Retention Manager that takes on this exciting challenge will have an in-depth knowledge of customer journey optimisation best practises, with experience in developing and implementing testing strategies across a variety of channels. You'll be an expert at defining the right strategy for the right channel to maximise customer retention and increased ongoing profitability.
This is very much a strategy and management/coordination role, however you should know how to implement the work too, as on occasion you might need to support and guide the marketing ops staff you work with.
Here's some of the key experience you'll need to demonstrate:
- At least 3 to 5 years of digital marketing experience with a successful track record of implementing and managing digital marketing programs in a multi-channel environment.
- Experience of the full customer journey, including designing and analysing contact strategies, automation techniques/tools, and customer experience optimisation.
- Previous experience of managing rewards programs and/or customer loyalty schemes.
- Clear track record of data driven marketing and a/b and multivariate testing.
- The ability to interpret and present data/results to stakeholders in engaging and meaningful ways.
- Excellent time management skills and the ability to run and prioritise multiple projects at once.
- Experience in leading, coaching, and mobilising retention marketing teams.
The Company...
This is a digital marketing business enjoying hyper-growth at the moment. They are experts within the entertainments sector, and for a creative and strategically-minded CRM Manager / Customer Retention Manager / Retention Marketing Manager, this represents a great opportunity to think outside of the box and get involved in the types of retention and loyalty campaigns you won't be able to, elsewhere.
They also have a track record of promoting from within, so as more brands come online, more opportunities for promotion prospects will naturally appear.
In addition to an attractive salary of £60k - £70k DOE, the company also provides flexible hybrid/remote working, along with exciting future prospects.
Additional benefits include:
- Private health cover
- Death in service benefit
- Pension
- Various discounted products and services
Want To Apply?
We're interviewing and shortlisting for this role right now, and expecting to get suitable candidates in for interview quickly. If you're interested, please apply with your up-to-date CV by clicking the link below.
-
Retention Manager
3 weeks ago
UK, UK, United Kingdom AllClear - Voted UK's No.1 for Customer Care Full timeJoin Our Team as a Retention Manager Location: Hybrid (Harold Wood, London Zone 6 / Remote) Department: Marketing Reports to: Head of MarketingAre you a strategic thinker with a strong commercial mindset, passionate about driving customer loyalty and revenue growth? The AllClear Group is looking for an experienced Retention Manager to shape and lead our...
-
Print Marketing
2 weeks ago
UK, UK, United Kingdom Mr Fothergill's Seeds Ltd Full timeAt Mr Fothergills Seed’s we are in the business of bringing gardens to life. Known for our exceptional range of seeds, garden products and horticultural expertise with well-known brands such as Mr Fothergill’s, Johnsons, DT Brown and Darlac our products can be found in garden centres, big retailers and direct to consumers through our websites and...
-
Customer Retention Manager
4 weeks ago
London, UK, UK, United Kingdom The Digital Recruitment Company Full timeCustomer Retention Lead Job Type: Temporary - 1 year role, possible extensionSalary: DOE + great benefitsLocation: London + WFH Consultant: Rosie WhelanThe Organisation:Digital Recruitment Company are currently working with a global financial services provider of adult & child savings and investments, personal insurance, and pension planning. With £5.6bn...
-
Interim Customer Retention Consultant
2 weeks ago
UK, UK, United Kingdom New Street Consulting Group Full timeOur client is a PE backed B2B brand with a 200+ person customer success centre in Wolverhampton.They are in an exciting period of growth following a series of acquisitions, they are market leaders in their field and within their ESG governance.They are currently looking for an Interim Customer Retention Consultant to join their team.The responsibilities for...
-
Email Marketing Manager
2 weeks ago
UK, UK, United Kingdom Elevation Recruitment Group Full timeRole: Email Marketing Manager/ CRM Manager – WetherbySalary: up to £55k per annum DOEBenefits:Hybrid working 3 days in office per week23 days holiday + statsPensionFlexible working hoursCycle to work schemePerkboxFree food FridaysOur client is a multi-brand, multi-territory group with their operations underpinned by an in-house developed technology,...
-
Senior Marketing Manager
44 minutes ago
UK, UK, United Kingdom EMR | Specialist in Marketing Recruitment Full timeSalary: £60,000 + 10% bonusFully remote with occasional trips to Central London officeIn order to be considered for this role you must have previous marketing experience in the recruitment and staffing industry.A rapidly growing search firm in London is seeking a Senior Marketing Manager to join their expanding team and drive the business to the next...
-
Sales And Marketing Associate
2 weeks ago
UK, UK, United Kingdom Sales & Marketing Full timeJob: Sales and Marketing AssociateLocation: Manchester, Greater Manchester, United KingdomJob Type: Full-timeAbout Us: We are a sales and marketing firm that operates with some of the biggest brands in the UK, within varied sectors such as telecommunications, gas and electricity, and security alarms systems, and many more! Greenhouse is seeking driven...
-
CRM Marketing Manager
2 weeks ago
UK, UK, United Kingdom Harrod UK Ltd Full timePurposeOwn the strategy for driving customer retention, reactivation and lifetime value. Responsible for planning and developing multi-channel CRM strategy including implementing and optimising campaign execution and segmentations across Harrod Horticultural and Harrod Sport brands. Job DescriptionManage the day-to-day running of our Email marketing strategy...
-
Email Marketing Specialist
4 weeks ago
UK, UK, United Kingdom The Normal Company Full timeWe are seeking a high level Email Marketing & Retention Specialist.The ideal candidate will have at least two years experience in retention marketing, particularly with platforms like Klaviyo and SMS tools. In this role, you’ll be responsible for creating and executing data-driven retention campaigns that increase customer loyalty and drive revenue. You...
-
Senior Marketing Manager
2 weeks ago
UK, UK, United Kingdom EMR | Specialist in Marketing Recruitment Full timeA B2B software provider is seeking is seeking a Senior Marketing Manager to design and implement marketing campaigns targeted towards UK insurance providers.EXPERIENCE OF B2B INSURANCE IS ESSENTIAL. Responsibilities:Lead marketing efforts within the UK market creating personalised marketing campaigns to drive upsell & cross-sell opportunities.Plan, create,...
-
Marketing Manager
2 weeks ago
UK, UK, United Kingdom SAVVY MEDIA & DIGITAL RECRUITMENT Full timeFrench Speaking Marketing ManagerUp to £45k + bonusLondon based hybrid roleWe’re thrilled to offer a fantastic opportunity for a driven, native French-speaking Marketing Manager with expertise in event marketing and digital strategies. You’ll be part of a rapidly expanding, innovative events company that produces industry-leading trade shows in the...
-
Trade Marketing Manager
3 weeks ago
London, UK, UK, United Kingdom IM Marketing London Full timeWe are looking for an idea driven creative thinker to join our team as the EMEA Trade Marketing Manager. You will be working with Universal Pictures and regional cinema partners to promote films as they release across EMEA. If you’re honest, organised, take pride in what you do and love being part of a team, then we’d love to hear from you.Trade...
-
Customer Marketing Manager
4 months ago
UK, UK, United Kingdom Bell Integration - Driving Digital Transformation Full timeOverviewWe are hiring for a Customer Marketing Manager to take ownership of customer marketing and ABM functions. Working closely with the strategic sales team to drive customer advocacy, retention, penetration and expansion through marketing activities that provide insight, analysis, customer-centric collateral, case studies, campaigns and events.The...
-
Marketing Manager
4 weeks ago
London, UK, UK, United Kingdom EMR | Specialist in Marketing Recruitment Full timeMarketing Manager We are seeking a talented Marketing Manager to lead and execute marketing initiatives that will drive growth and brand visibility for our global business. With a 30-year legacy and a focus on craftsmanship and quality, this manufacturing business is looking for someone who understands the art of luxury. Based in West London, this role...
-
Marketing Manager
2 weeks ago
UK, UK, United Kingdom Hyve Group Full timeThe bit about usWe’re Hyve, a global events company that does things differently.Our events deliver game-changing impact for people, businesses and beyond. That might mean winning a major contract, securing transformational investment, getting on the shelves of a giant retailer or hearing from thought leaders who are changing the future. The purpose of...
-
Marketing Assistant
2 weeks ago
UK, UK, United Kingdom Kindred | Marketing Recruitment Specialists Full timeMarketing Assistant / Marketing ExecutiveSalary: up £28,000 per annumLocation: London / E1 (nearest tube stations Whitechapel / Bethnal Green / Stepney Green)Probation will be office based 5 days per week, following a successful probation homeworking is on offer with up to 2 days from home. With this in mind candidates living in London or a very short...
-
Marketing Manager
2 weeks ago
UK, UK, United Kingdom Hyve Group Full timeAbout HyveWe believe that when people come together, powerful things happen. Hyve Group Ltd connects global industry communities through unmissable events, online networking platforms, and hyper-productive meeting programmes.Our decades of experience put us at the heart of industries, and we are committed to using our influence to shape innovation and drive...
-
Senior Marketing Manager
7 days ago
UK, UK, United Kingdom Airfinity Ltd Full timeWe are seeking a Senior Marketing Manager with experience in B2B marketing and events in the life science, healthcare or SaaS business industries.The role will cover a broad range of marketing activities from the company website, product marketing, digital marketing and lead generation, to in-person and digital events, conference strategy and attendance...
-
Marketing Manager
3 weeks ago
UK, UK, United Kingdom IMSM Full timeAbout UsIMSM Ltd is a leading ISO consultancy firm specialising in delivering high-quality ISO standards to businesses globally. We empower organisations of all sizes to unlock their potential through our professional and straightforward methodology. With a commitment to excellence, innovation, and sustainability, we provide fixed-fee, flexible ISO...
-
Marketing Manager
2 months ago
UK, UK, United Kingdom IMSM Full timeAbout UsIMSM Ltd is a leading ISO consultancy firm specialising in delivering high-quality ISO standards to businesses globally. We empower organisations of all sizes to unlock their potential through our professional and straightforward methodology. With a commitment to excellence, innovation, and sustainability, we provide fixed-fee, flexible ISO...