Customer Marketing Manager

4 months ago


UK, UK, United Kingdom Bell Integration - Driving Digital Transformation Full time

Overview

We are hiring for a Customer Marketing Manager to take ownership of customer marketing and ABM functions. Working closely with the strategic sales team to drive customer advocacy, retention, penetration and expansion through marketing activities that provide insight, analysis, customer-centric collateral, case studies, campaigns and events.


The Role


Responsibilities:

  • To develop and deliver short-term and long-term ABM strategies and campaigns.
  • Providing customer analysis to identify potential demand, solution white space, target personas and engagement mapping.
  • Working collaboratively with the strategic sales team and product marketing manager to align our GTM strategy with our customers’ needs.
  • Devising targeted value propositions and customer-centric collateral and campaigns
  • Reporting on account advocacy, retention, engagement and other core KPIs.
  • Develop a deep understanding of our products and services to communicate the value proposition to our customers effectively.
  • Work with the sales team, content manager, copywriters and design agencies to create case studies, testimonials and decks.
  • Leverage the marketing tech stack (Salesforce/Hubspot/Zoominfo/Google/Wordpress) to share insight and provide reporting, tracking, and accountability.


Person Specification:

  • Have 5+ years of experience and suitable marketing qualification coupled with a passion for customer-centric marketing and a strong understanding of the B2B technology marketplace.
  • Have a proven track record of crafting account-based marketing plans that drive engagement and pipeline.
  • Have excellent analytical skills, a good understanding of customer analysis, and utilising engagement data to full potential
  • Excellent customer-facing, relationship building and internal communication skills
  • Be proficient in using CRM systems (e.g., Salesforce), account prospecting lists, intent tools (Zoominfo, Demandbase, Cognism), and PowerPoint.
  • Provide strong project management skills who can successfully coordinate and direct multiple stakeholders, messaging, contact data, content assets mix, and timing to the customer-centric campaign execution.
  • Has experience partnering with external agencies and influencing internal content and creative teams.
  • Experience in planning and maintaining ABM campaign budgets and proving value and ROI
  • The ability to react and dynamically respond to the needs of the sales team and business, constantly seeking to expand reach and opportunities in active accounts.


Why Join Bell

  • We prioritise internal development opportunities and offer access to our Udemy training platform
  • Competitive Salary
  • Flexible remote working and a supportive environment for varying personal circumstances
  • A diverse and inclusive work culture
  • Modern vibrant workplaces
  • Company pension
  • Private healthcare/dental care
  • Cycle to work scheme
  • And much more


Protecting your privacy and the security of your data is a longstanding top priority for Bell Integration. Please consult our Privacy Notice (click here) to know more about how we collect, use and transfer the personal data of our candidates.



  • UK, UK, United Kingdom AllClear - Voted UK's No.1 for Customer Care Full time

    Background The InsurEvo Group is a fast-growing, multi-award-winning travel insurance broking group with a brand portfolio that serves different consumer cohorts and demographics across the UK, Ireland, and Australia. We have two core, highly respected brands, AllClear Travel Insurance and InsureandGo, which have covered over 30 million customers since their...

  • Marketing Manager

    3 weeks ago


    London, UK, UK, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    Marketing Manager We are seeking a talented Marketing Manager to lead and execute marketing initiatives that will drive growth and brand visibility for our global business. With a 30-year legacy and a focus on craftsmanship and quality, this manufacturing business is looking for someone who understands the art of luxury. Based in West London, this role...


  • UK, UK, United Kingdom ABR Talent l B2B l Marketing l Recruitment Full time

    Company Insight:Privately owned Marketing Technology platform operating globally.Built by industry leaders for industry leaders!We’ve placed multiple people into this great business! They’re a great bunch!Great sales growth, which is why they need another CSM!The Solution:With a range of marketing automation and insight tools, the solution helps...


  • UK, UK, United Kingdom Sales & Marketing Full time

    Job: Sales and Marketing AssociateLocation: Manchester, Greater Manchester, United KingdomJob Type: Full-timeAbout Us: We are a sales and marketing firm that operates with some of the biggest brands in the UK, within varied sectors such as telecommunications, gas and electricity, and security alarms systems, and many more! Greenhouse is seeking driven...


  • UK, UK, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    A B2B software provider is seeking is seeking a Senior Marketing Manager to design and implement marketing campaigns targeted towards UK insurance providers.EXPERIENCE OF B2B INSURANCE IS ESSENTIAL. Responsibilities:Lead marketing efforts within the UK market creating personalised marketing campaigns to drive upsell & cross-sell opportunities.Plan, create,...


  • London, UK, UK, United Kingdom IM Marketing London Full time

    We are looking for an idea driven creative thinker to join our team as the EMEA Trade Marketing Manager. You will be working with Universal Pictures and regional cinema partners to promote films as they release across EMEA. If you’re honest, organised, take pride in what you do and love being part of a team, then we’d love to hear from you.Trade...


  • London, UK, UK, United Kingdom Bandwidth Inc. Full time

    Who We Are:Bandwidth (NASDAQ: BAND) is a global communications software company that helps enterprises connect people around the world with cloud-ready voice, messaging and emergency services. Backed by a network reaching 60+ countries covering 90 percent of global GDP, companies like Cisco, Google, Microsoft, RingCentral, Uber and Zoom use Bandwidth's...

  • Marketing Assistant

    1 week ago


    UK, UK, United Kingdom Kindred | Marketing Recruitment Specialists Full time

    Marketing Assistant / Marketing ExecutiveSalary: up £28,000 per annumLocation: London / E1 (nearest tube stations Whitechapel / Bethnal Green / Stepney Green)Probation will be office based 5 days per week, following a successful probation homeworking is on offer with up to 2 days from home. With this in mind candidates living in London or a very short...

  • Head of Marketing

    2 weeks ago


    UK, UK, United Kingdom Marketing Week Mini MBA with Mark Ritson Full time

    About us...The Mini MBA in Marketing is a CPD accredited, MBA standard course. Covering the same core marketing modules as leading MBA programmes - but in just 10 online lessons - It will give you the tools you need to become more confident, more effective and more inspired marketer, 95% of our alumni feel more effective at work.About the role...Are you...

  • Marketing Manager

    1 week ago


    UK, UK, United Kingdom 33mm Full time

    About UsFounded in June 2021 by a small team of creatives in Manchester, England, 33mm is a premium genderless fashion brand designed for non-conformists and inspired by nostalgia. We created 33mm to fill a gap we saw in the world of fashion. We couldn't find timeless, affordable, gender-fluid jewellery or clothing that met our standards for quality and...

  • Marketing Manager

    2 weeks ago


    UK, UK, United Kingdom MaxQuest Full time

    Marketing Campaigns:Execute, and monitor marketing campaigns across multiple channels, including email, social media, and web.Collaborate with the design and content teams to create compelling marketing materials.Track and report on campaign performance, providing insights and recommendations for optimization.Customer Segmentation:Develop customer...

  • Marketing Manager

    2 weeks ago


    UK, UK, United Kingdom IMSM Full time

    About UsIMSM Ltd is a leading ISO consultancy firm specialising in delivering high-quality ISO standards to businesses globally. We empower organisations of all sizes to unlock their potential through our professional and straightforward methodology. With a commitment to excellence, innovation, and sustainability, we provide fixed-fee, flexible ISO...

  • Marketing Manager

    2 months ago


    UK, UK, United Kingdom IMSM Full time

    About UsIMSM Ltd is a leading ISO consultancy firm specialising in delivering high-quality ISO standards to businesses globally. We empower organisations of all sizes to unlock their potential through our professional and straightforward methodology. With a commitment to excellence, innovation, and sustainability, we provide fixed-fee, flexible ISO...

  • Marketing Manager

    2 weeks ago


    UK, UK, United Kingdom Hyve Group Full time

    About HyveWe believe that when people come together, powerful things happen. Hyve Group Ltd connects global industry communities through unmissable events, online networking platforms, and hyper-productive meeting programmes.Our decades of experience put us at the heart of industries, and we are committed to using our influence to shape innovation and drive...

  • Marketing Manager

    2 weeks ago


    UK, UK, United Kingdom House Recruiting Full time

    Marketing Manager for Events/Exhibitions/Trade Showsupto £45,000 basic + £5k additional bonus3 days in the office, 2 days working from homeFrench Speaking About the companyOur client are a 3 time winner of The Sunday Times Top 100 Best Companies to work for. They have exciting growth plans over the next two to three years and are looking for ambitious and...

  • Marketing Manager

    2 weeks ago


    UK, UK, United Kingdom Mettler-Toledo International, Inc Full time

    Does working for a global company as part of an international Marketing team excite you? We have a fantastic opening for a Marketing Manager to join METTLER TOLEDO’s Product Inspection Division, based in Manchester.METTLER TOLEDO are worldwide leaders in precision instruments and aftermarket service support. We are renowned for innovation and quality...

  • Marketing Manager

    2 weeks ago


    UK, UK, United Kingdom Spotlight Recruitment Full time

    Marketing Manager – Luxury Brand - Hybrid, (3 days per week London office), Up to £60kOur client is an innovative luxury brand taking inspiration from high-end fashion brands that cater for an exclusive client base. They are looking for a visionary Marketing Manager to join their executive team and lead their marketing strategy to new heights! You will be...


  • UK, UK, United Kingdom Tarkett Full time

    Who we are:With a history of over 140 years, Tarkett is a worldwide leader in innovative flooring and sport surface solutions, with net sales of €3.4 billion in 2023. Offering a wide range of products including vinyl, linoleum, rubber, carpet, wood, laminate, artificial turn and athletic tracks, the Group serves customers in more than 100 countries across...

  • Retention Manager

    2 weeks ago


    UK, UK, United Kingdom AllClear - Voted UK's No.1 for Customer Care Full time

    Join Our Team as a Retention Manager Location: Hybrid (Harold Wood, London Zone 6 / Remote) Department: Marketing Reports to: Head of MarketingAre you a strategic thinker with a strong commercial mindset, passionate about driving customer loyalty and revenue growth? The AllClear Group is looking for an experienced Retention Manager to shape and lead our...


  • UK, UK, United Kingdom Humankind Global Recruitment Full time

    Retention Manager / Retention Marketing ManagerFull Time£60k - £70kManchester (Hybrid)Are you a Customer Retention / CRM Manager with experience of strategising and managing customer retention, customer offers, and customer loyalty schemes? Do you like the idea of working with fun and interesting subject matters, including some of the leading sports teams,...