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CDP & Consumer Data Lead

1 month ago

UK, UK, United Kingdom Bayforce Full time

We are looking for a CDP and Consumer Data Lead with strong GDPR experience for a long-term remote contract. You'll need to accommodate UK hours if you are in the US, so must be Eastern or Central time zone.


Employment Type: Salaried position supporting our customer initially for a 10-month contract

Location: UK or USA ET or CT time zone (must accommodate meetings in the UK time zone)


We need a highly organized consumer data and technology specialist to focus on the day-to-day operations of key consumer data technologies and activations.

  • Support the Global lead Data Foundations with the development and rollout of the CDP and Consumer Data initiatives from within the Global Marketing team
  • Manage D2D backlogs and collaboration with cross functional teams across Marketing and Consumer data technologies
  • Work with analytics, technology, product and marketing teams to define to support the smooth activation of consumer data initiatives
  • Work with the chosen CDP, treasure data and other related customer technology platforms, you will help the end-to-end management and operational execution of consumer data initiatives
  • Identify opportunities and initiatives to optimize the setup and performance of the digital, marketing and advertising technology ecosystems.
  • Manage agencies, vendors and internal stakeholders to business outcomes. Work collaboratively across the business, understanding the needs and considerations of various teams.
  • Data Stewardship (operational )
  • Operational and daily support of data privacy processes for consumer data use.
  • Working with the global media agency and privacy teams to ensure consumer data use is unlocked compliantly and for optimal consumer experience through optimizing existing processes
  • Day to data management of CDAP (consumer data assessment process)


Requirements:

  • At least 5 years working in digital, must have expertise across data and technology.
  • Proficiency in marketing technology platforms, CDP (Treasure Data and SFMC prioritized)
  • Proficiency in advertising technology and related platforms activation platforms, primarily, DSPs, SSPs and Ad Servers.
  • Proven stakeholder management skills across internal, agency and software vendors.
  • Experience in driving business and customer use cases powered by data and technology.
  • Excellent team operational skills.
  • Advanced proficiency with Excel and Powerpoint
  • Keen and active awareness of Marketing privacy landscape especially GDPR (The General Data Protection Regulation)
  • Must have great stake holder communications skill.
  • No 3rd parties must be able to work for us on a salaried basis in either the US or UK without sponsorship

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