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Head of Demand Generation

3 months ago

UK, UK, United Kingdom Service Scalers Full time
About Service Scalers…

Service Scalers is the fastest-growing Home Service Marketing Agency focused on helping Plumbers, HVAC, Roofers, Electricians, and more scale through demand. Our mission is to help companies run profitable marketing campaigns that actually drive leads because no one deserves to work with an agency that sucks.


Enough about us, we want to talk about you

At Service Scalers, the Head of Demand Generation oversees our inbound and outbound marketing programs, driving and accelerating pipeline growth. This role is essential in defining, executing, measuring, and refining a creative and compelling marketing revenue strategy for our expanding home service marketing business.

You'll own the delivery of top-of-funnel activities, meet lead goals, and contribute to revenue generated from marketing efforts. Reporting to leadership, you’ll build and lead a team of marketing specialist and SDRs, supporting their growth and ensuring the execution of high-quality marketing campaigns.


Responsibilities of the Head of Demand Marketing:
  • Strategy: Develop and implement multi-channel demand generation strategies aligned with personas, audiences, and sales objectives to support pipeline and revenue goals.
  • Campaign Management: Design and execute marketing programs, rolling out targeted and broad demand generation initiatives that engage prospects and customers throughout their lifecycle.
  • Messaging: Craft authentic conversations and promotions that resonate with our buyers, moving them through the funnel and accelerating sales velocity.
  • CRO: Own objectives across the marketing funnel from inquiries to closed won deals. Track and optimize performance at each stage, creating a predictable demand generation engine and ensuring CAC aligns with ROI goals.
  • Stakeholder Management: Collaborate with stakeholders, including C-level executives, sales, marketing, and fulfillment.
  • Continuous Improvement: Enhance best practices, evaluate the latest B2B marketing strategies and technologies, experiment with and optimize different tactics, and consistently exceed sales pipeline and revenue goals.
  • Analysis: Analyze marketing program outcomes in detail, draw insights, and present results to inform decision-making.
  • Lead Management: Understand lead scoring and the B2B sales revenue lifecycle. Have knowledge of marketing automation platforms and CRM systems (Salesforce).
  • Management: Lead, nurture, and develop a team of marketing program managers and SDRs.
  • Partnerships: Create and manage key market partnerships that drive growth and expand our reach.
  • Events: Plan and execute event marketing strategies, securing our presence at key industry events and ensuring their successful execution to boost our growth.
  • Budget: Manage the budget and report on ROI.

What You’ll Need
  • Proven experience: in a demand generation leadership role, ideally within a B2B environment .
  • Data Skill: Strong understanding of how to analyze and optimize conversion rates throughout the sales and marketing funnel.
  • Channel Management: Demonstrable success in delivering demand generation programs across earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), and owned channels (web, webinar, podcast).
  • SDR Management: Direct experience managing SDRs or a proven track record of closely collaborating with SDR teams.
  • Data Management: Data acquisition and management knowledge to support lead nurturing and outbound programs.
  • Quantitative Skills: Highly quantitative with a strong understanding of data analysis.
  • Strategic and Tactical Skills: Ability to work effectively at both strategic and tactical levels on various projects and campaigns.
  • Decision-Making: Excellent decision-making skills, particularly in allocating marketing spend.
  • Motivation and Results-Driven: Self-motivated, results-driven, and dedicated to achieving goals.
Why People Love Working At Service Scalers
  • Work from wherever - the internet is our office
  • Paid vacation, maternity/paternity leave
  • We have a “work hard play hard” mentality
  • We believe we are stronger together, which means we help one another and don’t use the phrase “that’s not my job”
  • Quarterly bonuses, there’s no waiting for the entire year to be rewarded for your hard work.