Marketing Manager
2 weeks ago
Marketing Manager (Cyber Security)
Salary Up to £80,000 + Bonus + Benefits
London (Hybrid Working – 2 days a week in the office)
CPS Group is proud to partner with a global digital media business that is looking for a marketing manager to join its growing cybersecurity division
This role is responsible for developing products & solutions positioning and messaging that differentiates the organisation in the cybersecurity market. This position also contributes to the strategic assessment of new products, solutions & innovation by prioritizing and translating market & customer needs into differentiated value propositions. They also work closely with Product Management, Service Delivery, Go-To-Market, Digital Marketing, Field Marketing & Marketing Communications teams to develop and deliver high-impact market positioning and launch products and solutions in the defined markets.
Key Responsibilities:
- Lead strategic assessment of new products/solutions/innovations including competitive positioning
- Conduct appropriate levels of market research and competitive analysis, which may include sales insight, surveys, and interviews with customers and prospects to gather customer pain points, total addressable market, market dynamics, pricing & channel strategies, top competitors
- Collaborate with Product Management, Service Delivery, and Go-To-Market teams to bring new & differentiated services & solutions to market
- Lead Marketing programs for new products/solutions/innovations to ensure successful commercial launches for the right audiences and the most suitable tactics
Candidate Skills/Experience:
- Must have prior experience in a similar position with Cyber Security Marketing experience
- Excellent marketing execution and business analysis skills with strong capabilities in effectively positioning and promoting products & solutions
- Ability to translate complex concepts and technologies into business-oriented value propositions.
- Dynamic, autonomous, and capable of taking initiative and decisions in a fast-evolving environment
Contact: Matt Jacob – CPS Group UK
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