Manager, Programmatic Innovation

1 month ago

UK, UK, United Kingdom OMD EMEA Full time

Team x is Omnicom’s newly created integrated worldwide agency team for Mercedes-Benz. team x is committed to bringing the X-factor to Mercedes-Benz marketing, delivering the most desirable, integrated experiences for new and existing customers. We will do this through the most progressive combination of luxury marketing, creativity, intelligent planning, data and technology.

The role is based in the global programmatic team. We act as a programmatic advisory unit for Mercedes-Benz. Through developing forward thinking guidance and thought leadership through our global teams and clients, we provide global governance, best practise and consultancy to our regional and local teams. This helps our local teams to plan and activate the best possible programmatic campaigns in every active market. We have historically led all active markets in governance activities such as maturity benchmarking, and help markets prepare for the future through insights in Emerging Channels (such as CTV, Audio and dOOH) and Luxury opportunities.

Responsibilities

  • Work as part of the team x global display and video team to ensure all deliverables across all scopes are completed on time.
  • Lead and support on projects from our global innovation scope, where we create strategic and best practise guidelines for numerous programmatic opportunities. Examples of these include how best to run emerging channel campaigns, how to effectively engage with a luxury audience, cutting-edge innovation opportunity reviews and market maturity benchmarking.
  • Support the Mercedes-Benz business units to improve and increase their global programmatic coverage by providing guidance on how to run programmatic activity
  • Liaise with team x and Mercedes-Benz regional and local teams to keep all stakeholders up to date on relevant projects and generate buy-in for upcoming pilots
  • Coordinate with our global team x digital channel counterparts (e.g., Search, Paid Social, Audience Solutions, Dynamic eXperience, Mixed Reality, Ad Tech & governance teams) to keep up to date with their technical roadmaps, industry developments and create cross-team projects where needed.
  • Stay up to date on industry developments, so that we can be proactive in sharing how the industry is moving with our client teams and be one of the first in market to test new opportunities.
  • Integrate with the wider OMD EMEA Performance Community (our home agency) to showcase our work and help the programmatic teams develop

About You

  • In-depth and up-to-date knowledge of how Programmatic works, its ecosystem and publisher offerings
  • Proven history of end-to-end programmatic campaign management across several KPIs, channels and DSPs (response to brief, campaign planning, activation, optimisation and mid- & post-campaign reporting)
  • A history and desire of showcasing innovative opportunities to clients with actionable use cases and turning them into pilots.
  • An interest in the cutting-edge parts of programmatic and willing to independently research interesting opportunities to upgrade the Mercedes-Benz global programmatic offering.
  • Hands on experience troubleshooting multiple campaign elements including PMPs, creative rejections, pixels not loading
  • Hands on experience of brand safety/ ad verification tools, such as implementation, reporting and optimisation (e.g., Double Verify, IAS)
  • Polished PowerPoint and Excel skills needed, with the confidence to present said documents internally and externally.
  • Great attention to detail, and you will ensure that the work delivered by the team is of the highest quality.
  • Be able to juggle multiple priorities and understand when and how to delegate work to other people in the team.
  • Willingness to work autonomously on projects but also as part of a growing team.
  • Be creative in the way you solve problems, able to ‘think outside the box’ to find solutions to business challenges.
  • Be able to explain complex concepts to clients and colleagues in a way that is easy to understand.

About the Agency

At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.

Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.

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