Customer Campaigns Manager

1 month ago

UK, UK, United Kingdom The School of Life Full time

Reports to: Head of Customer Marketing

Salary: £50-55k dependant on experience

Location: London WC1 (hybrid)


We are a passionate group of people on a mission to bring about healing, growth, calm and self-understanding. We derive our ideas from psychology, psychotherapy, philosophy, art and culture. As our name – The School of Life – suggests, we are here to teach people how life can be lived and what can make it truly worthwhile, effective and fulfilling. We do this via our articles, books, app, films, therapeutic services and corporate offering.


Our values:


  • We embrace a growth mindset.
  • We combine passion for our purpose with commercial excellence.
  • We are curious and open-minded in pursuit of the answers.
  • We all roll up our sleeves.
  • We are authentic.


Moving into an exciting phase of The School of Life, we are happy to share three roles in our newly created customer marketing team. We are looking for a Head of Customer Marketing, a Customer Campaigns Manager and a Partnerships Campaigns Manager. This new team will create and execute a customer-centric strategy, creating a fully rounded user-journey that maximises the customer touch points across the many types of content and services that we offer. These roles are pivotal to the success of growing our audience and engaging with our customers to help them lead more emotionally fulfilled lives.


Reporting to the Head of Customer Marketing, the Customer Campaigns Manager will be responsible for devising and implementing marketing campaigns to drive customer engagement to all TSOL direct to customer products and services – Books and Products, Therapy and Subscription.

The successful candidate will use a variety of paid and direct marketing channels to engage with new and existing customers, drive increased awareness of the brand offering, convert prospects to customers and encourage customer retention and loyalty.


Key Responsibilities:


  • Implementation of paid marketing strategy across all digital channels including organic, display, SEO, SEM, PPC and social media
  • Increasing web traffic and conversion to action across publishing, therapy, open enrolment and subscription acquisition
  • Analysing and reporting data to measure campaign effectiveness
  • Monitor campaign performance and make data-driven optimisations to improve ROAS and achieve KPIs
  • Own and execute email and SMS marketing campaigns and activities, including A/B testing
  • Lead customers through defined journeys throughout the TSOL offering, reacting to behaviours and milestones to promote retention and loyalty
  • Working alongside Growth Manager to execute email/SMS campaigns to subscribers


Measurable Objectives:

Subscriptions: Acquisitions, CPA, ROAS

Web: Traffic, CPC, ROAS, Conversion to Action, Ave. Spend per Customer, Number of Bookings (across publishing, therapy, open enrolment courses)

Email & SMS: Database growth, Open Rate, Unsubscribes, CTR, Conversion (sub, purchase, booking)


Candidate Profile:


Experience:

  • A minimum of 5 years marketing experience, in campaign-focused roles combining paid marketing, SEO and email marketing
  • Experience developing, running and executing campaigns end-to-end
  • Experience marketing physical and digital products and services
  • Hands on experience with CRM and marketing automation tools
  • A level of copywriting ability to be able to confidently deliver a written message
  • Customer lifecycle management experience
  • Understanding of content performance metrics and ability to use analytics tools to make data-driven decisions
  • Strong stakeholder management experience


Personal Skills and Attributes


  • A passion for emotional and mental wellbeing
  • Data-driven, with strong analytical skills and the ability to translate complex data into actionable strategies
  • A proven success in a performance marketing role
  • An excellent communicator, with strong presentation and interpersonal skills
  • Mission-driven, enjoy working in a team-focused environment, and always seeking ways to improve
  • Detail-oriented with an enthusiasm for problem-solving and continuous improvement
  • Creative thinker
  • Comfortable executing against a plan, and working with key stakeholders


What you’ll get from us..


  • To work with a diverse team of brilliant minds
  • A culture focused on growth & personal development
  • £500 per year learning budget
  • Hybrid working model with 2 days work in our office on Chancery Lane & use of other office spaces in the group
  • Use of office gym, classes & sauna
  • 25 days holiday + bank holidays
  • Up to 5 days per year unpaid holiday
  • 1 extra holiday day per year of service (after 2 years service, capped at 3 additional days)
  • Copies of all our newly released books
  • Participation in The School of Life personal development sessions
  • Enhanced Maternity pay
  • Socials & Lunches


Application Process:


Deadline for applications 5pm, Tuesday 20th August. Please send a cover letter with your CV, including a short overview of why you would like to work for The School of Life, your perception of the brand and what we offer to customers.


The School of Life is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, gender identity or sexual orientation.

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