Senior Brand Manager

2 months ago

Blackburn UK, Lancashire, United Kingdom Pets Choice Ltd Full time

This is a fantastic opportunity for a pet loving Senior Brand Manager to join an exciting FMCG and Animal Health business. The Senior Brand Manager will be responsible for developing, implementing, and executing strategic brand plans as well as providing leadership and support to a direct report.


We are looking for a creative, strategic, and commercial thinker who has hands on experience in delivering best in class brand campaigns, long term innovation and has a proven track record of improving brand performance and profitability.


With ambitious company growth plans this is a genuinely exciting time to join, as you will have the autonomy to shape the future development of your brands, your categories and provide leadership to your direct reports, supporting them to maximise their potential and the performance their brands.


Core Responsibilities of the role:

  • Responsible for the overall strategic development of the brand plans for their total branded portfolio and works collaboratively to support their brand managers to execute the agreed plans.
  • Responsible for the development and execution of brand plans for their own allocated brands/categories.
  • Identify new opportunities including the creation of new brands/categories to further accelerate business and category growth.
  • Overall leadership of a long-term innovation road map and ongoing prioritisation and assessment of resources vs ROI.
  • Creation and delivery of insight led innovation and product change projects from concept to on-shelf, including setting the commercial targets.
  • Lead in house teams and external agencies in the creation and delivery of the agreed marketing plans, ensuring brand and business objectives are met.
  • Has a clear understanding of the profit driving factors within their portfolio and demonstrates a positive influence on the day to day commercial performance of their branded portfolio, ensuring activations are focused on supporting turnover, volume, and profitability and brand share targets.
  • Brief insight agencies and implementing consumer and shopper insight projects, working closely with category to ensure we have best in class insight and data.
  • Creation of an integrated marketing plan that is tailored by brand, channel, media and audience (internal, trade, shopper, consumer).
  • Lead the evaluation of all marketing activity for their branded portfolio, assessing the ROI of key campaigns and adjusts future plans and investment in line with recommendations.
  • Oversee the price and promotional setting, portfolio management.
  • Responsible for brand days and retailer presentations for the agreed brand/categories.
  • Be the sales “champion” within the marketing team for your specified sales channel ensuring the customer voice is heard and plans are tailored to accommodate and maximise commercial opportunities.
  • Support in the briefing and execution of PR related activity for trade and consumer.
  • Support the delivery of the events calendar including the delivery of exhibitions, consumer shows and events in UK and International.
  • Responsible for the total brand marketing budget for their specific areas of responsibility and for setting future year spend.
  • Responsible for the ongoing development of their direct reports, including setting objectives, performance management, development support and recruitment when required.


Knowledge, Competence, Experience and Qualifications Required:

Essential

  • Degree in marketing, CIM Marketing Qualification or similar.
  • Experience of working within a FMCG business is essential.
  • Brand Management experience across the full marketing mix including shopper, brand campaigns and insight led projects
  • At least 5 years already operating at brand manager level with autonomy.
  • Hands on product and innovation development and execution., including the setting and management of commercials.
  • People management experience
  • Experience of dealing with a mix of retail channels, including presenting to the key Grocers.
  • Commercial savvy, with strong analytics skills and result oriented.
  • Excellent organisation skills and can manage multiple projects simultaneously.
  • Problem solver with a positive and can-do attitude, and welcomes change and working in a fast-paced and time pressured environment.
  • A pet lover.


Desirable:

  • Experience in P&L brand management.

  • Graduate Category

    2 months ago

    Blackburn, UK, Lancashire, United Kingdom Pets Choice Ltd Full time

    We are seeking a highly motivated, ambitious and analytical Graduate to join our Category, Shopper & Insights team at Pets Choice! This role will offer the Graduate exposure to both Category & Insights and Shopper Activation, providing a comprehensive understanding of a FMCG business, giving you autonomy from day one, along with development and mentorship...

  • Graduate Commercial Executive

    4 weeks ago

    Blackburn, UK, Lancashire, United Kingdom Pets Choice Ltd Full time

    We are seeking a highly motivated, ambitious and analytical Graduate to join our Category, Shopper & Insights team at Pets Choice!This role will offer the Graduate exposure to both Category & Insights and Shopper Activation, providing a comprehensive understanding of a FMCG business, giving you autonomy from day one, along with development and mentorship...

  • Buyer

    4 weeks ago

    Blackburn, UK, Lancashire, United Kingdom Pets Choice Ltd Full time

    Pets Choice is home to fast growing and leading Pet brands including Webbox, TastyBone, Meatiful, Felight, Bob Martin & Vets Kitchen. We are the 7th largest Pet products company in the UK going through continuous and sustainable growth with ambition to be number one, and ambition to be the best that we can be!To support our growth, we are looking for a Buyer...

  • Product Marketing Manager

    3 weeks ago

    Blackburn, UK, Lancashire, United Kingdom Pets Choice Ltd Full time

    Are you looking for an opportunity to work on Fun Brands and a category with lots of opportunity for growth and development?At Pets Choice, we are looking for a Product Marketing Manager to join our marketing team to manage our Toys and Accessories portfolio!This role is Hybrid, working 3 days in the office and 2 days at home per week.Role responsibilities...

  • Senior Town Planner

    2 months ago

    Blackburn, UK, Lancashire, United Kingdom EG On The Move Full time

    About the Role…We have an exciting vacancy for a Senior Town Planner to join our property team at EG On The Move.Reporting to the Head of Planning, you will be responsible for a portfolio of sites with a view of obtaining planning consents for a variety of developments including new roadside services and other mixed-use developments. You will also be...

  • Environment, Health and Safety Manager

    1 month ago

    Blackburn, UK, Lancashire, United Kingdom Morgan Ryder Full time

    HSE ManagerBlackburn, UKFMCG (Fast-Moving Consumer Goods)We are a leading manufacturing company in the FMCG sector, looking for a hands-on and experienced HSE Manager to join our team at our Blackburn site. This is a fantastic opportunity for an experienced Health, Safety, and Environmental professional to take full ownership of all HSE functions on-site and...

  • Fitness Coach

    3 months ago

    Blackburn, UK, Lancashire, United Kingdom Frasers Group Full time

    With great earning potential and the opportunity to work within a fast paced, exciting and inspiring environment we are looking for a minimum of Level 3 qualified Personal Trainers (or CIMPSA Practioner certified) to work within our Everlast Gyms to continue to help our members find their ‘Greatness from within’. As an Everlast Personal Trainer you...

  • Personal Trainer

    1 month ago

    Blackburn, UK, Lancashire, United Kingdom Frasers Group Full time

    With great earning potential and the opportunity to work within a fast paced, exciting and inspiring environment we are looking for a minimum of Level 3 qualified Personal Trainers (or CIMPSA Practioner certified) to work within our Everlast Gyms to continue to help our members find their ‘Greatness from within’. As an Everlast Personal Trainer you...

  • Retrofit Coordinator

    1 month ago

    Blackburn, UK, Lancashire, United Kingdom Quay Recruit Full time

    Role: Retrofit Coordinator Location: Hybrid working, HQ in Blackburn Salary: NegotiableImmediate StartJob DescriptionAs a Retrofit Coordinator, you’ll apply your Level 5 qualification to develop assessment, design and evaluation processes complaint with PAS2035. This role offers the opportunity to grow within a business and further develop technical...

  • Senior Project Manager

    2 months ago

    Preston, UK, Lancashire, United Kingdom Mitie Full time

    We are looking for a highly skilled and professional Senior Project Manager to lead our dynamic Projects delivery team across our two BAE customer sites in Preston. Reporting to our Head of Projects North, the successful candidate will be responsible for managing a team of Project and Assistant Project Managers, delivering multiple projects for our BAE...

  • Animal Nutritionist

    3 months ago

    Blackburn, UK, Lancashire, United Kingdom Pets Choice Ltd Full time

    Company Overview:Pets Choice is a leading Pet Food and Pet Products Manufacturer with sites based in Blackburn, Cardiff and Yatton, Somerset.Pets are our passion!We put all of our love, fun, understanding and inventiveness into everything we make and it shows.The Animal Nutritionist will play a critical role supporting the business in developing new and...

  • Assistant Manager

    2 months ago

    Preston, UK, Lancashire, United Kingdom Zachary Daniels Full time

    Assistant Manager | Fashion Management| Blackburn | Up to £26,000 + Excellent Benefits | High Street Zachary Daniels Retail Recruitment are recruiting for a well known house hold retail brand in Blackburn. This retailer has a core focus on Womenswear, Menswear, Footwear and Accessories. We are looking for an inspirational Assistant Manager who is very...

  • Assistant Manager

    2 months ago

    Preston, UK, Lancashire, United Kingdom Zachary Daniels Full time

    Assistant Manager | Fashion Management| Blackburn | Up to £26,000 + Excellent Benefits | High Street Zachary Daniels Retail Recruitment are recruiting for a well known house hold retail brand in Blackburn. This retailer has a core focus on Womenswear, Menswear, Footwear and Accessories. We are looking for an inspirational Assistant Manager who is very...

  • Assistant Manager

    3 weeks ago

    Preston, UK, Lancashire, United Kingdom Zachary Daniels Full time

    Assistant Manager | Fashion Management| Blackburn | Up to £26,000 + Excellent Benefits | High Street Zachary Daniels Retail Recruitment are recruiting for a well known house hold retail brand in Blackburn. This retailer has a core focus on Womenswear, Menswear, Footwear and Accessories. We are looking for an inspirational Assistant Manager who is very...

  • Senior Engineer

    1 month ago

    Preston, UK, Lancashire, United Kingdom Atlas Recruitment Group Ltd Full time

    Senior Engineer - upto £47,000 pa - PrestonMy client are a large, global business with a growing Through Life Support Team, who are responsible for supporting future combat air systems, managing the engineering lifecycle, and managing deliverables, ensuring key milestones are hit, Specific to FCAS and GCAP platforms. They have a requirement for an addition...

  • Assistant Store Manager

    1 month ago

    Preston, UK, Lancashire, United Kingdom Frasers Group Full time

    FLANNELS is the luxury fashion destination for men and women, home to an edit of over 200 brands from established international designers to contemporary labels.With an innate attention to detail and a timeless style, FLANNELS offers a luxury lifestyle that is as traditional as it is modern. Be it through our stores or website, we ensure an elegant...

  • PPC Manager

    1 month ago

    Preston, UK, Lancashire, United Kingdom Bauer Media Group Full time

    Company Overview: We are Europe’s largest commercial broadcast radio and digital audio company, leading the industry across nine markets, including the UK. Our innovative approach ensures we remain at the forefront of audio advertising, delivering high-quality content and pioneering solutions to millions of listeners. Join us as we embark on a...

  • Senior Claims Assessor

    3 days ago

    Blackpool, UK, Lancashire, United Kingdom Davies Talent Solutions Full time

    Senior Claims Assessor We are working with a well known Insurer who is looking for a talented Claims Assessor to join their team and play a crucial role in managing Life & Critical illness claims. This is a remote job however will require the odd trip to the office, once every 1 or 2 months (This travel and accommodation can be expensed). However, training...

  • Operations Manager

    3 weeks ago

    Lancaster, UK, Lancashire, United Kingdom White Cross Rubber Products Full time

    About us- White Cross Rubber Products Limited is a manufacturer of specialised rubber sheeting and rubber coated textiles supplying semi-finished goods into a wide range of demanding markets and applications in the UK and around the globe.- Technically focussed, the business handles a wide range of elastomeric and textile materials converting...

  • Bid Manager

    2 months ago

    Skelmersdale, UK, Lancashire, United Kingdom Sustainable Building Services Ltd Full time

    Sustainable Building Services, a leading provider of retrofit residential decarbonisation works in the UK and winner of multiple awards, is looking for a talented Bid Manager to join our fast-growing business. The ideal candidate will be responsible for creating compelling and successful proposals, bids, and tender documents. They must possess excellent...