Strategy Manager

2 months ago


London, UK, United Kingdom YunoJuno Full time

Strategy Lead / 3 month contract / London


Our Media Agency client is looking for someone to drive forward the strategy for their FMCG client across Europe. Building recommendations rooted in rigorous source of growth, insightful audience work and compelling full funnel ideas. This involves working closely with your clients directly and a range of wider stakeholders to ensure high-quality, performance driven campaigns that meet the KPI’s.


You will work closely with the other strategy lead, bringing challenge and inspiration, to ensure the output is exciting, original and effective. You will work as an integrated team with the content agencies, delivering fully addressable, audience centric strategies. Inspiring local markets to deliver excellence in execution.


This role will also drive the media transformation across the region. This will require strong leadership - to execute the full regional agenda for media and deliver regional ambitions for growth. Driving the transformation agenda across addressable, biddable and Integrated brand experiences across the region.


Measures of success


By the end of your contract you would have:

• Built visibility and trust with multiple stakeholders – both internally and externally. They will see you as a reliable and trusted advisor.

• Delivered brilliant work to the client - building strong strategic muscle innovation into our plans

• Built strong relationships with the team

• Delivered a step-change in the strategy coming out of the region

• Built a Transformation agenda to accelerate performance across the region

• Delivered truly full funnel campaigns, in which brand and shopper are working in tandem in our planning, activation & measurement.


Responsibilities of the role:

• Lead annual comms strategy across all brands (including local jewels), specifically, cell strategy + context, category context, audience + moments, portfolio strategy, role of campaign in portfolio

• Lead the Craft, elevating future thinking, new ideas and thought leadership

• Challenge and inspire; surfacing new insights and breakthroughs

• Build strategic frameworks for the New Comms Economy

• Lead media innovation and creativity to inspire fit for purpose content and excellence in execution

• Responsible for driving addressable transformation as part of M2025 - building addressable frameworks and audience matrices, working with regional Data Lead to ensure fuelled by 1/2/3 PD data

• Responsible for ensuring local market insights and cultural relevance are fuelling regional comms strategies – working hand in hand with local/cluster planning leads

• Responsible for up-skilling team on strategic thinking and insight generation


Experience:

• Proven experience as a Strategy Lead

• FMCG client experience (food/beverage specifically) would be beneficial

• A passion for marketing and how media integrates into the wider ecosystem.

• Strong written and communication skills, with the ability to explain and manage complexity

• Opinionated expert on audience and market issues.

• Experience of media transformation

• Have a proven track record in collaborative relationships

• A track record of delivering innovation and tangible and lasting change to client’s business.


Start date: 5th August

Duration: 3 months initially, chance of extension

Location: London (on-site twice a week)

Rate: Depending on experience

IR35: This role will likely fall inside IR35.


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