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Event Marketing Manager
3 months ago
Rate: £250-350 a day outside IR35
Location: London - hybrid working
Length: 3 months
As an Event Marketing Manager, you will play a crucial role in developing and executing impactful event marketing strategies to promote our advanced financial transaction management solutions. Your efforts will enhance our brand visibility, drive engagement with our target audience, and generate high-quality leads. You will be responsible for managing a wide array of events, including conferences, webinars, trade shows, and customer appreciation events, ensuring they align with our strategic goals and resonate with our clients and prospects.
Key Responsibilities:
Strategy Development:
- Develop and implement a comprehensive event marketing strategy aligned with our business objectives.
- Identify key industry events and opportunities for participation to maximize brand exposure and lead generation.
- Collaborate with cross-functional teams, including sales, product marketing, and corporate communications, to ensure cohesive messaging and alignment.
Event Planning and Execution:
- Plan, organize, and execute a diverse range of events such as conferences, webinars, trade shows, and client events.
- Coordinate all event logistics, including venue selection, vendor management, budget management, and on-site execution.
- Develop engaging event content and presentations that highlight our solutions and their benefits.
Marketing and Promotion
- Create and implement marketing campaigns to promote events, utilizing email marketing, social media, content marketing, and other channels.
- Develop event-related marketing collateral, including brochures, presentations, and promotional materials.
- Leverage data and analytics to measure event performance and optimize future event strategies.