Marketing Manager
2 months ago
Our client, an innovative consultancy, is looking to find a Marketing Manager to drive their growth strategy.
THE ROLE OF MARKETING MANAGER:
- Support the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
- Support multi-channel lead generation programs across online channels, supporting growth of MQL’s, SQL’s and overall opportunity pipeline
- Grow digital presence on social media (LinkedIn, Twitter)
- Create content for social channels, website, blog, and email
- Implement lead nurture email programmes, using marketing automation where necessary
- Track, measure and report on all digital marketing campaigns against specified metrics.
- Working collaboratively across the business to create joint marketing material
- Develop an overarching content strategy and produce valuable and engaging content for blog and other social media channels
- Identify, assess, and make recommendations on marketing opportunities (e.g. conferences, sponsorships, new technologies/tools) that contribute to overall business strategy
- Analyse customer insights and behaviour, industry trends, and market analysis to support the build successful campaign strategies
- Report to senior leadership team on marketing strategy, opportunities to consider, budget sensitivities, business impact, and return on investment
THE IDEAL CANDIDATE FOR THE MARKETING MANAGER ROLE:
- 3-5 years of experience in a marketing role for B2B platform and/or consulting services
- Excellent communication skills and the ability to translate ideas into strategy
- Strong written and verbal communication skills
- A strong understanding of digital marketing channels and a willingness to learn new skills
- Experience running multi-channel lead generation campaigns
- Software / Tools experience:
o Google Ads, Google Analytics
o LinkedIn / Twitter PPC
o HubSpot CRM and Email (bonus)
o WordPress or similar CMS
- Experience in creating lead nurture campaigns a plus
- Events management experience
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