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Marketing Manager

1 month ago

UK, UK, United Kingdom IVFN Full time

As the Marketing Manager, you will be the driving force behind our marketing strategy and execution. You'll take on a broad range of responsibilities, from overseeing digital campaigns and content creation to managing social media channels and liaising with external agencies and freelancers. This is a highly hands-on role requiring a versatile marketing generalist with a strong understanding of both B2C and B2B marketing.


You'll work closely with the founder and leadership team to implement marketing initiatives that support our growth goals, whilst also taking ownership of day-to-day marketing activities. The ideal candidate will be proactive, creative, and data-driven with a passion for growth and innovation.


Key responsibilities

· Content Creation: Write engaging and effective copy website content, email campaigns, social media posts, and ads that resonate with both our B2C and B2B audiences. And understanding and ability to generate SEO optimised blogs.

· Social Media Management: Manage and grow our social media presence across platforms (Instagram, Facebook, LinkedIn, TikTok), including content creation, community engagement, and performance tracking.

· Campaign Management: Work alongside the external agency to plan, execute, and optimise paid and organic campaigns across multiple digital platforms using data and analytics to continually improve performance.

· Email Marketing & Automation: Design, write and implement email campaigns using tools like Mailchimp and HubSpot, ensuring effective segmentation, targeting, and personalization for both B2C and B2B audiences.

· Collaboration with External Agencies: Work with external agencies and freelancers to deliver high-quality assets, including design, video content, and other marketing collateral.

· Data Analysis & Reporting: You will pull data monthly across all social media platforms as well as the website and be responsible for tracking the utilization data of our clients and the dashboards we create. Track key performance metrics across all marketing channels, providing insights and recommendations for ongoing optimisation. Utilise tools like Surfer, Bitly, Google Console and analytics platforms to track and report on KPIs.

· Brand Development & Positioning: Assist in developing the company’s brand identity and positioning in the market. Ensure consistency across all touchpoints and materials.


Skills & Experience Required

· Marketing Experience: 5+ years of hands-on marketing experience in both B2C and B2B settings, ideally within a subscription-based business or start-up environment.

· Marketing Tools Proficiency: Strong working knowledge of tools such as Mailchimp, HubSpot, Surfer, Bitly, and analytics platforms. Familiarity with SEO and SEM best practices.

· Content Creation & Copywriting: Exceptional writing skills with the ability to create compelling content that engages diverse audiences. Experience in copywriting for web, email, social media, blogs and ads.

· Social Media Expertise: Proven experience managing and growing social media channels for a brand or business. Knowledge of social media marketing trends and best practices. Ability to create reels and video content.

· Campaign Management: Demonstrated ability to plan, execute, and optimize marketing campaigns across digital channels. Understanding of paid media, SEO, content marketing, and email marketing.

· Creative & Analytical Mindset: Strong creative thinking paired with a data-driven approach. Ability to analyse metrics and adjust strategies to achieve optimal results.

· Agency and Freelancer Management: Experience managing third-party agencies, designers, and freelancers to execute marketing projects.

· Self-Starter with Strong Project Management Skills: Ability to manage multiple projects simultaneously while meeting deadlines and ensuring quality.