Marketing Manager

1 month ago

UK, UK, United Kingdom Candyspace Full time

CANDYSPACE, CHANCERY HOUSE, CHANCERY LANE, LONDON, WC2A 1QS

Team: Growth

Role: Marketing Manager

Reports To: Senior Growth Manager

Working Arrangement: Hybrid & remote (must be prepared to be in central London 1 - 2 times per month


ABOUT US

Candyspace are experts in designing, building and optimising digital products. We create websites, mobile apps and commerce solutions for ambitious organisations investing in growth and digital transformation. We are trusted to deliver by some of the world’s best-known brands, including ITV, Rolls-Royce, Mazda, Mars and Colgate.

Working at Candyspace is about building products that people love. We all work hard to define the sweetspot between customer demand and the needs of the businesses who employ us. And by building products that they all love, we love those products too. To do this you will be part of a diverse and inclusive team of like-minded people, ambitious for themselves and passionate about what they do. You will work on exciting and challenging projects.


Candyspace is an equal opportunities employer and we strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply for roles here. If you need reasonable adjustments at any point in the application or interview process, please let us know and feel free to note which pronouns you use (she/her, he/him, they/them etc).


ROLE OVERVIEW

The Marketing Manager will be responsible for conceiving, developing and executing effective marketing strategies to drive brand awareness, generate leads, and support business growth for Candyspace. This role will require a proactive, strategic thinker with strong analytical and communication skills, who can collaborate effectively with cross-functional teams to achieve marketing objectives.


PRINCIPAL DUTIES

  • Strategic Planning: Conceive, develop and implement comprehensive marketing strategies aligned with Candyspace's overall business goals. Conduct market research and analysis to identify target audiences, trends, and opportunities. Define key prospective client journeys and the appropriate marketing mix to attract, engage and convert prospective clients into marketing qualified leads.
  • Campaign Management: Define, plan and run end-to-end lead generation and lead nurturing campaigns across various marketing lifecycle stages. Work in close collaboration with the Business Development Manager to ensure a complete handover of leads. Report on the performance of campaigns and proactively optimise these.
  • Brand Management: Oversee the development and maintenance of Candyspace's brand identity and messaging across all marketing channels. Ensure consistency and alignment with the company's values and positioning.
  • Content Strategy: Develop and execute a content strategy that attracts and engages target audiences. Oversee the creation of high-quality content, including blog posts, articles, case studies, whitepapers, award entries and social media content.
  • Digital Marketing: Lead the strategy, planning and execution of digital marketing campaigns, including SEO, PPC, social media, email marketing, video marketing and other digital content. Monitor performance metrics and optimise campaigns for maximum ROI.
  • Website Management: Oversee the effective management and optimisation of the Candyspace website. Ensure that the website is user-friendly, visually appealing, aligned with the brand's identity and optimised to deliver leads. Collaborate with the delivery team to implement website updates and improvements.
  • Marketing Communications: Manage all external communications, including press releases and updating directory listings.
  • Event Management: Define, plan, and organise marketing events, such as webinars, roundtables, and panels, both online and in person. Collaborate with cross-functional teams to ensure the successful execution of events.
  • Marketing Operations: Oversee the day-to-day operations of the marketing function, including budgeting, resource allocation, and project management. Ensure that marketing activities are executed efficiently and effectively.
  • Reporting and Analysis: Prepare regular reports on marketing performance and provide insights to senior management. Analyse data to identify trends, measure ROI, and optimise marketing strategies.


REQUIREMENTS

  • Strategic Thinking: Ability to develop and execute comprehensive marketing strategies aligned with business objectives.
  • Analytical Skills: Strong analytical skills to interpret data, measure ROI, and optimise campaigns.
  • Creative Thinking: Innovative mindset to develop engaging content and campaigns.
  • Project Management: Effective project management skills to oversee multiple projects simultaneously.
  • Communication Skills: Excellent written and verbal communication skills to convey ideas clearly and persuasively.
  • Interpersonal Skills: Ability to build strong relationships with colleagues, clients, and external partners.
  • Adaptability: Flexibility to adapt to changing priorities and industry trends.


TECHNICAL SKILLS

  • Digital Marketing: Proficiency in SEO, PPC, social media marketing, email marketing, and content marketing.
  • Marketing Automation: Experience with marketing automation tools (e.g. HubSpot).
  • CRM: Knowledge of CRM systems to manage and nurture leads.
  • Web Analytics: Understanding of web analytics tools (e.g., Google Analytics) to track website performance.
  • Design Skills: Basic design skills or ability to work closely with designers.


EXPERIENCE

  • Relevant Experience: Proven track record in marketing, preferably in a digital agency or similar industry.
  • Industry Knowledge: Understanding of the latest marketing trends and technologies.

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