National Sales Manager
3 hours ago
National Sales Manager
Location: Nationwide
Reports to: Managing Director
Salary: Competitive, with bonus scheme & company car allowance
About the Company:
We are working with a leading supplier of high-quality bricks and building materials across the UK. As part of their growth strategy, they are looking for a dynamic National Sales Manager to lead and inspire the nationwide sales team, drive sales performance, and expand market share.
Role Overview:
As National Sales Manager, you will play a key role in driving sales growth and expanding their presence across the UK. Reporting directly to the Managing Director, you will lead a team of Area Sales Managers and work closely with key customers, stakeholders, and cross-functional teams. This is a leadership role with a focus on strategy, team development, customer relationship management, and sales performance.
Key Responsibilities:
Sales Strategy & Leadership
- Formulate and execute a national sales strategy aligned with the company's goals, focusing on Builders Merchants, Developers, and Self Builders.
- Set and manage annual, quarterly, and monthly sales targets for the team, ensuring they are met or exceeded.
- Lead and inspire a nationwide team of Area Sales Managers, providing coaching, performance reviews, and mentorship.
- Identify and implement performance improvements for the Area Sales Manager team to optimize sales effectiveness.
- Develop and maintain relationships with key customers, ensuring high customer satisfaction and loyalty.
Team Development & Coaching
- Implement a structured coaching program for each Area Sales Manager, including regular one-to-one meetings and field visits.
- Foster a collaborative and results-oriented team culture that drives performance and accountability.
- Oversee recruitment and team development, ensuring the right talent is hired to meet future sales goals.
- Deliver engaging sales meetings that motivate, educate, and align the team with business objectives.
Sales Performance & Reporting
- Manage the national sales budget, ensuring efficient resource allocation and maximising sales revenue.
- Monitor and analyse sales performance, identifying trends, opportunities, and areas for improvement.
- Prepare regular sales reports for the Managing Director, offering insights on key metrics, forecasts, and challenges.
- Use data and CRM tools to track sales activities and performance, ensuring alignment with business strategy.
Customer & Market Focus
- Support Area Managers in managing high-value sales opportunities and building long-term customer relationships.
- Stay informed on market trends, competitor activity, and regulatory changes, providing insights to product development and marketing teams.
- Represent the company at industry events, trade shows, and networking opportunities to promote the brand.
Collaboration with Internal Teams
- Work closely with marketing to develop effective promotional materials, campaigns, and initiatives that drive brand awareness and sales.
- Coordinate with production and logistics teams to ensure customer demand is met and service delivery is maintained.
Qualifications & Skills:
- Experience: At least 5 years of progressive sales experience, including 1+ years in a leadership or managerial role.
- Industry Knowledge: Understanding of the construction and building materials sector is beneficial but not essential.
- Leadership: Proven ability to lead and motivate a geographically dispersed sales team.
- Sales Acumen: Strong sales skills with the ability to build strategic partnerships and drive growth.
- Analytical Skills: Experience interpreting sales data and market trends to guide decision-making.
- Communication: Excellent written and verbal communication skills, with the ability to present effectively at all levels.
- Customer-Focused: Proven ability to build long-term relationships with customers and stakeholders.
- Education: A-level standard (degree preferred but not required).
Key Performance Indicators (KPIs):
- Achievement of sales targets and objectives.
- New business acquisition and market share growth.
- Customer satisfaction and retention rates.
- Team performance, development, and leadership effectiveness.
- Profit margin on product sales.
Benefits:
- Competitive salary with performance-based bonus.
- Company car allowance or company vehicle.
- Pension scheme.
- Health and wellness benefits.
- Opportunities for career development and progression within a growing company.
How to Apply:
If you're a dynamic sales leader with a passion for driving growth and developing high-performance teams, we want to hear from you.
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