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Marketing Manager

4 months ago

Birmingham UK, West Midlands, United Kingdom Mutt Motorcycles Full time

As Marketing Manager at Mutt Motorcycles, you will lead the Marketing function in creating, executing, and monitoring marketing campaigns and projects, PR, and in-house/OOH events and assets for the Mutt brand, and our dealer and distributor network.


We are looking for a dedicated and motivated all-rounder with lifestyle brand experience. While leading the team and marketing activity, this role is very hands-on, and you will need to be able to execute day-to-day work in a fast-paced environment alongside ensuring the team and brand are supported and managed in all aspects of marketing.

Key Responsibilities

  • Develop and execute comprehensive marketing strategies for the Mutt brand across B2C and B2B channels.
  • Lead planning and execution of engaging marketing campaigns and events, including SEO/SEM, database marketing, and social media activities.
  • Manage our e-commerce platform, including website design and content updates.
  • Oversee all social media accounts and maintain a consistent brand presence.
  • Innovate and implement growth strategies across all marketing channels.
  • Analyse performance metrics and optimise marketing activities for ROI.
  • Manage brand PR and media relations to ensure consistent messaging.
  • Coordinate with dealers and distributors to support marketing initiatives.
  • Maintain a cohesive brand voice and tone across all channels.
  • Communicate marketing plans and activities with the senior team.
  • Supervise design production and collaborate with agencies and partners.
  • Coordinate product and lifestyle photography and film production.
  • Develop and manage budgets, ensuring cost efficiency.
  • Monitor competitor activity and provide insights for strategic planning.


Key Skills & Experience

  • Extensive marketing experience, particularly in social media and digital marketing within lifestyle brands.
  • Proven track record in leading and managing marketing campaigns, events, and projects.
  • Demonstrable expertise in brand PR development and delivery.
  • In-depth knowledge and experience across major social media platforms for campaign execution.
  • Proficiency in web and marketing analytics tools, including Google Analytics.
  • Strong background in day-to-day marketing operations and activities.
  • Experience managing design processes for marketing materials.
  • Proficient in website content management and relevant technologies.
  • Budget development and management for marketing, events, and PR.
  • Ability to analyse trends and insights to optimise marketing strategies.
  • Expertise in identifying target audiences and creating engaging campaigns.
  • Experience in photoshoot and film production is desirable.


General Skills & Experience

  • Strong time management and organisational skills.
  • Customer-centric approach.
  • Effective communication skills for conveying ideas and reporting insights.
  • Ability to deliver high-quality work under tight deadlines.
  • Meticulous attention to detail.
  • Professionalism, accountability, self-motivation, and resilience.
  • Capacity to oversee multiple projects and manage teams
  • Proficiency in budget planning and monitoring.
  • Skill in collaborating with external partners and team members.
  • Commercial acumen, especially in ROI and campaign management.
  • Proficiency in Adobe Creative Suite, Microsoft Office and Google Workspace.


Qualifications

  • A degree or degree equivalent in Marketing or a related field, or equivalent industry experience.


Additional Information

This role may involve some travel, including overnight stays. As such, it is desirable that you can travel as needed.

Mutt Motorcycles is a growing, entrepreneurial business, with a tight-knit team ethos. Anybody who joins the team at Mutt may be expected to step outside of their regular work/duties to help with other tasks where needed.


This role is based at our HQ in Kings Norton, Birmingham, UK.