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Performance Marketing Manager

3 months ago

London, UK, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

Job Title: Performance Marketing Manager

Location: London Department: Marketing Reports to: Head of Marketing


Job Summary:

The Performance Marketing Manager will oversee and manage all aspects of digital performance marketing to drive acquisition, engagement, and retention across multiple online channels. This role is pivotal in optimizing our marketing campaigns and ensuring the highest possible ROI. The ideal candidate will have a data-driven mindset, extensive experience in managing paid campaigns, and a strong understanding of analytics and marketing technologies.


Key Responsibilities:

  • Strategy Development:
  • Develop, implement, and optimize comprehensive performance marketing strategies across various digital channels including PPC, SEO, display advertising, social media, and affiliate marketing.
  • Collaborate with the Head of Marketing to align performance marketing strategies with overall business goals.
  • Campaign Management:
  • Plan, execute, and manage performance marketing campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, and other relevant channels.
  • Continuously monitor and optimize campaigns to improve performance metrics such as CTR, conversion rates, and CPA.
  • Conduct A/B testing to evaluate and refine campaign elements including ad copy, landing pages, and audience targeting.
  • Analytics and Reporting:
  • Utilize analytics tools (e.g., Google Analytics, Facebook Insights) to measure and report on campaign performance, providing actionable insights and recommendations.
  • Prepare and present detailed reports on campaign performance, ROI, and KPIs to stakeholders.
  • Use data-driven insights to adjust strategies and improve overall marketing effectiveness.
  • Budget Management:
  • Manage the performance marketing budget, ensuring effective allocation of resources to maximize ROI.
  • Track and report on budget spend and financial performance of campaigns.
  • Collaboration:
  • Work closely with the content, creative, and product teams to ensure consistent messaging and branding across all marketing channels.
  • Partner with external agencies and vendors as needed to enhance campaign performance and capabilities.
  • Market Research:
  • Stay updated on the latest trends and best practices in digital marketing and performance marketing.
  • Conduct competitive analysis to identify opportunities and threats in the market.


Qualifications:

  • Education:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Advanced degree or relevant certification (e.g., Google Ads, Facebook Blueprint) is a plus.
  • Experience:
  • Minimum of 3-5 years of experience in performance marketing or digital marketing, with a proven track record of managing successful campaigns.
  • Demonstrated experience with major digital marketing platforms and tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics).
  • Skills:
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Proficiency in marketing analytics tools and platforms.
  • Excellent project management and organizational skills.
  • Strong written and verbal communication skills.
  • Creative problem-solving abilities and attention to detail.


Key Competencies:

  • Analytical Thinking: Ability to analyze complex data sets and make data-driven decisions.
  • Results-Driven: Proven track record of driving performance and achieving KPIs.
  • Adaptability: Ability to adapt strategies based on changing market conditions and emerging trends.
  • Collaboration: Strong team player with the ability to work effectively across different departments and with external partners.


Benefits:

  • Competitive salary and performance-based bonuses.
  • Comprehensive health, dental, and vision insurance.
  • Professional development opportunities.
  • Flexible working hours and remote work options.
  • Generous vacation and paid time off policy.