Internal Communications Campaign Lead

2 weeks ago

Central Bedfordshire UK, UK, United Kingdom VMA GROUP Full time

We are working with a fantastic organisation on a number or roles.


This role will sit as part of the Internal Comms team whose purpose is to connect people to the strategy and help them understand how their role contributes to the delivery of the strategy. They do this by working with senior leaders to help them develop their communications plans in support of the key business priorities and encouraging their people to share their feedback, ideas and experiences.


JOB PURPOSE

The position reports to the Internal Communications Director and is part of the wider Internal Communications department.


To support the business priority campaigns by defining and prioritising strategic comms objectives – to design, implement and measure internal communications plans while always considering and focusing on activities and priorities that support our frontline.


The IC Campaign Lead will focus on engaging targeted audiences and internal influencers to maximise engagement including crew and our leaders, working closely with the other IC campaign leads to ensure joined up and purposeful communication with an appropriate cadence of communication.


JOB ACCOUNTABILITIES

  • Lead, develop and deliver tailored strategic communication and engagement plans for key campaigns, projects, programmes and issues, to maximise engagement for target communities including crew, L350 and L50, ensuring alignment with wider business context, IC activities and the People Strategy
  • Manage strong and collaborative relationships with internal Operational stakeholders including OLT and direct reports to bring internal comms needs together and contribute to engaging our frontline audiences across the business
  • Provide strategic advice to our L50/350 on our internal communications strategy, messages, and issues, and prepare and enable them to communicate effectively with frontline audiences on key topics including large operational changes, engagement campaigns, key events, BAU comms etc.
  • Work with stakeholders and peers to plan, develop, deliver and measure relevant strategic colleague communication & engagement activities ensuring alignment with wider IC activities and the People Strategy
  • Provide strategic advice/consultancy to the wider IC team to ensure that they are aware of anything that may have an impact on airline wide initiatives
  • Create opportunities for our frontline crew to express their ideas, opinions, and concerns (pulse surveys, regular stand ups, AMB forums etc)
  • As part of the Internal Communications Leadership Team, contribute to the development and implementation of our new IC strategy including channels/content, narrative, leader visibility, etc.
  • Manage one direct report – IC Manager
  • Stay up to date on latest trends in communicating with frontline audience groups, so that we reach/engage our people in the most effective ways
  • Support additional activations, events or campaigns as needed


COMPETENCIES

  • Inspirational leadership. Has the ability to influence, inspire, lead and direct others, can work autonomously as well as in a team.
  • Building Relationships. Confidently and clearly, builds positive and constructive relationships with others, gets to know colleagues within their own team and supports them to ensure team goals are achieved.
  • Innovation and change. Is open to new ways of doing things and questions existing approaches, views change as an opportunity, comfortable working in a dynamic and ambiguous environment.
  • Risk and reputational management. Confidence and ability to manage risks and find solutions and mitigation options.


KEY SKILLS REQUIRED

  • Minimum five years’ experience in Internal Communications
  • A creative thinker who can develop and implement ideas in line with airline culture
  • Experience of acting as a ‘communications consultant’ with an understanding of how to define business driven, results oriented internal communications plans.
  • Experience of working closely with senior management and influential stakeholders
  • Confident, articulate with excellent listening skills
  • Strong interpersonal skills and good presenter – able to make recommendations with gravitas and inspire confidence in others
  • Assertive and able to deal with difficult people and situations
  • Excellent planning and organisation skills; good project manager
  • Excellent negotiation and influencing skills
  • Excellent writing and editing skills
  • Ability to deal with pressure, cope with large workload, multi-skill and juggle
  • Ability to deal with conflicting agendas and fluctuating priorities
  • Practical, tenacious, resilient, energetic and enthusiastic
  • Familiarity with the airline or transport industry would be advantageous


Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.


VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.


Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.


We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.


In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.


VMA GROUP is committed to equal opportunities and is an Inclusive+ Recruiter.

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