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Internal Communications Channel Lead

3 months ago

Central Bedfordshire UK, UK, United Kingdom VMA GROUP Full time

We are working with a fantastic organisation on a number or roles.


This role will sit as part of the Internal Comms team whose purpose is to connect people to the strategy and help them understand how their role contributes to the delivery of the strategy. They do this by working with senior leaders to help them develop their communications plans in support of the key business priorities and encouraging their people to share their feedback, ideas and experiences.


JOB PURPOSE


The position reports to the Internal Communications Director and is part of the wider Internal Communications department.


To support the business priority campaigns by defining and prioritising strategic comms objectives – to design, implement and measure internal communications plans while always considering and focusing on activities and priorities that support our frontline.


JOB ACCOUNTABILITIES

  • Shape and refine channel and content strategy to effectively reach and engage employees across various platforms
  • Establish clear governance that drives efficiency and high quality content
  • Maintain and manage weekly content planner, prioritizing and optimizing communications in line with our strategic priorities and key campaigns
  • Maintain and manage primary internal channels including collaborating with key stakeholders to ensure content remains up-to-date, consistent, and relevant
  • Manage a team of content creators who are responsible for:
  • working with members of the Internal Comms team to help produce compelling and engaging content for key campaigns (all form: written, multi-media, etc)
  • sourcing and producing impactful stories that bring our behaviours and strategy to life
  • Manage the development and delivery of creative campaign and content plans including comms plans, writing copy, and deploying content across our channels, which lead to effective cascade, conversation, and engagement.
  • Work with the social media team, marketing team and external PR team to align external comms activity with the internal comms plan and strategy
  • Stay abreast of emerging trends and best practices in internal communications channels, incorporating new ideas to enhance employee engagement
  • Develop best practice and track engagement metrics to: enhance communication flow, frequency, and success measures, and enhance overall channel effectiveness and engagement
  • Serve as a subject matter expert on internal communication tools and technologies, providing guidance and training to users and encourage ‘self service’
  • Provide regular updates and reports to leadership on the performance of internal communication channels


COMPETENCIES

  • Inspirational leadership. Has the ability to influence, inspire, lead and direct others, can work autonomously as well as in a team.
  • Building Relationships. Confidently and clearly, builds positive and constructive relationships with others, gets to know colleagues within their own team and supports them to ensure team goals are achieved.
  • Innovation and change. Is open to new ways of doing things and questions existing approaches, views change as an opportunity, comfortable working in a dynamic and ambiguous environment.
  • Risk and reputational management. Confidence and ability to manage risks and find solutions and mitigation options.


KEY SKILLS REQUIRED

  • A creative thinker who can develop and implement ideas in line with airline culture
  • Experience of acting as a ‘communications consultant’ with an understanding of how to define business driven, results oriented internal communications plans.
  • Experience of working closely with senior management and influential stakeholders
  • Confident, articulate with excellent listening skills
  • Strong interpersonal skills and good presenter – able to make recommendations with gravitas and inspire confidence in others
  • Assertive and able to deal with difficult people and situations
  • Excellent planning and organisation skills; good project manager
  • Excellent negotiation and influencing skills
  • Excellent writing and editing skills
  • Ability to deal with pressure, cope with large workload, multi-skill and juggle
  • Ability to deal with conflicting agendas and fluctuating priorities
  • Practical, tenacious, resilient, energetic and enthusiastic
  • Familiarity with the airline or transport industry would be advantageous


Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.


VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.


Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.


We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.


In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.


VMA GROUP is committed to equal opportunities and is an Inclusive+ Recruiter.