Regional Sales Manager

Role: Regional Sales Manager – Industrial Pumps (Water Utility & Industrial Markets)Salary: Competitive Base Salary + Performance Bonus + Company Vehicle + Other Benefits. Location: North East England & Scotland (Remote Field-Based Role)Reporting to: Managing Director, UKThe Client: Axzel Search is proud to be partnered with the UK division of a globally recognised manufacturer of industrial pumps. With decades of brand presence in the UK, the company is scaling its local operations and expanding its market footprint across the utilities and industrial sectors. Supported by local stocking, assembly, and testing facility, the business is uniquely positioned to offer high-quality, competitive pump solutions faster than many of its competitors.As a Regional Sales Manager, you'll take ownership of a critical territory spanning North East England and Scotland, where you will lead sales efforts with key utility clients including Northumbrian Water, Scottish Water, and Yorkshire Water.This role is ideal for a technically capable and self-motivated sales professional with proven experience in pumps or fluid handling systems. Operating largely independently, you will be instrumental in building relationships, identifying opportunities, and increasing market share across your region.Responsibilities: Sales Strategy & ExecutionDevelop and implement sales plans to achieve territory targets.Monitor market trends and adjust strategy accordingly.Identify, qualify, and convert sales opportunities.Business DevelopmentExpand client base by engaging end users, OEMs, contractors, and distribution partners.Focus on strategic accounts with high growth potential.Customer Relationship ManagementCultivate strong relationships with new and existing customers.Deliver on-site technical presentations and provide after-sales support.Product PromotionPromote the full range of the company's pump products and services.Educate clients on technical benefits and custom solutions.Reporting & StrategyProvide accurate territory reporting, market feedback, and sales forecasts to management.Requirements: Industry Experience5–10 years of B2B technical sales experience within the pumps, water utility, or industrial equipment sectors.Track record of working with UK municipal clients, particularly water companies.Territory KnowledgeBased in or near the North East of England or Scotland.Able to travel extensively within the assigned region.Technical & Commercial SkillsStrong understanding of pump technologies and their applications.Commercially savvy with solid negotiation and client-facing experience.Personal AttributesSelf-motivated, target-driven, and comfortable working autonomously.Excellent interpersonal and communication skills.Full, valid UK driving licence.Why Join This Organisation?Strong Global Brand – Join a globally trusted manufacturer with growing UK market presence.Innovative Product Range – Work with cutting-edge pumping solutions backed by ongoing R&D investment.Career Development – Be part of a business with ambitious growth plans and real progression potential.Autonomy & Impact – Take full ownership of a strategic region with the tools and support needed to succeed.Ready to Make an Impact?If you have the experience, drive, and technical insight to thrive in this dynamic environment, we'd love to hear from you.Apply through the link below or contact Axzel Search for a confidential discussion.If you have not received a response within 14 days, please consider your application unsuccessful.About Axzel SearchAxzel Search is a global executive search firm specialising in the Water & Wastewater, Logistics, Packaging, and Automation sectors. We go beyond traditional recruitment, acting as strategic talent partners to drive success for businesses worldwide.