Regional Sales Director

2 days ago

Scotland, United Kingdom The Marketing Centre Full time

**Regional Sales Director**

**Background to the Business**:
**The Regional Director Role**:
The role of Regional Director has four main strands; Business Development & Distribution, Sales, Clients and Team.
- Business Development & Distribution_
- Leads are generated from both central marketing campaigns and regional activity. A significant proportion come from referrals.
- Co-ordinate all regionally based business development activity
- Motivate and focus the business development activity of your team members
- Become ‘the face’ of The Marketing Centre within the region and build knowledge and presence amongst the region’s business community
- Build strong relationships with Distribution partners within the region (referral partners)
- Sales_
- Primary point of contact for any new business lead
- Responsible for sales conversion within your region
- Manage the sales process, meeting setting, admin, and follow up to secure the business
- Manage the getting started process and obtain signed contracts
- Manage the relationship for your region with central telemarketing and the marketing team
- Responsible for ensuring CRM is accurate for your region (HubSpot)
- Take an active role on Linkedin and the Marketing Centre content generation
- Clients_
- Build relationships with all clients in region - target an average 18 month lifespan
- Ensure each client is being delivered value from their Marketing Director and their relationship with The Marketing Centre
- Manage Marketing Directors within each client and ensure there is an appropriate work plan
- Manage successful ‘bedding in’ of new clients, including monthly calls and regular review meetings
- Team_
- Quarterly 121 with each Marketing Director - build and monitor goals with each team member
- Frequent ad-hoc calls to the Marketing Directors to offer support
- Help the team to have work plans in place for all clients
- Encourage and support team members to work a minimum of 2 days per month on business development activity to build the team portfolio
- Responsibility for regional team meetings and delivery of training/coaching on a monthly basis
- Encourage attendance at TMC conferences
- Build the team to an optimum 12-15 Marketing Directors
- Manage capacity and utilisation of team to 60% - 75%
- Manage skill set mix on team to reflect requirements in your region
- Contribute to recruitment process for the region
- Monitor, review and report on the team’s invoicing of clients on a monthly basis

**Essential proven experience required for the role**:

- Leadership ability
- Relationship development skills
- Consultative selling approach
- Ability to motivate and enthuse others
- An entrepreneurial mind-set

**Other useful experience and attributes**:

- An understanding of business issues - especially SME and entrepreneur mind-set
- Varied sector background to give a broad base of experience
- Ideally qualified to MBA level
- Experience of taking a business through sale / exit process
- Sound understanding of marketing
- Motivated by winning and achieving results
- A self-starter, with lots of energy and drive
- Successful handling of multiple client relationships

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