Senior Uk Recruitment Marketing Officer

This is an exciting opportunity for an ambitious and experienced marketing professional to join the University and help us become sector leading in our approach to student recruitment.

The post holder will be responsible for co-ordinating and producing a range of professional, high quality and effective marketing content and material to help build relationships with prospective students throughout the student recruitment journey. You will also be responsible for leading on the delivery of digital student recruitment activity for some specific target markets.

You must have experience of co-ordinating and producing marketing material, excellent organisation skills, an understanding of the University’s main target audiences.

The ability to communicate in Welsh is essential for this post.

Applications will only be accepted via our on-line recruitment website, jobs.bangor.ac.uk.

Committed To Equal Opportunities

Purpose of the Job

This post has responsibility for the development and management of a range of content which will creatively and effectively tell the brand story of Bangor University in a student recruitment context and will be responsible for leading the development of the online content that supports the student recruitment journey.

This content will include written narrative, long and short, video and photography.

It will need to be designed for use across a variety of on and offline media and it will need to be adapted and tailored to target specific audiences.

The role will be key in supporting the University to raise awareness of who and what Bangor University inside and outside Wales, making it relevant for a Welsh, English and wider UK audience.

The postholder will need to be engaged with other areas of the Directorate including communications, recruitment, international and alumni, to support and integrate with their aims and objective

Main

**Responsibilities**:

- To create a Content Development Plan which addresses the recruitment marketing needs of the University, taking into account general and targeted needs.- To develop visual content including video and photographs, which tell the University story and which comply with and support the University Corporate Identity.- To creatively develop content to support University recruitment marketing campaigns ensuring that they reach and engage their target audience and tailor such content for use across different mediums including online and print.- To build close working relationships with colleagues in communications, recruitment and international to develop content to support and underpin their areas of work.- To work with alumni colleagues to develop a plan and content related to alumni and their successes and experience of Bangor University.- To input to the University content asset library.- To manage external agencies employed to deliver services which contribute to or utilise brand related content.- In all cases to develop content in Welsh and English ensuring a ‘Welsh First’ approach to all Welsh versions and not simply translating the English version into Welsh.- To undertake research into target audience content needs and how different types of content and messages are received and interpreted and present findings to senior managers.- To manage budgets and staff as may be assigned from time to time.- To be actively engaged with the Higher Education sector and to be regularly monitoring the activity of competitors to understand Bangor’s position within its market and target content development accordingly.- To support the Clearing process as part of the wider recruitment team.- Provide cross-section support on events and activities in relation to UK recruitment and widening participation, including attending open and offer holder days, UCAS fairs and delivering presentations where required. This may involve staying away from home and will involve working some evenings and weekends.Other

**Responsibilities**:

- The post holder will be expected to participate in performance review and developmental activities.- The post holder will be expected to comply with the University equal opportunities policies, Dignity at Work and Study Policy and the University’s Welsh Language Policy and the Welsh Language Standards.- The post holder has a general and legal duty of care in relation to health, safety and wellbeing and must take all reasonable steps to ensure a safe and healthy working environment for him/her self and for other members of staff, students and visitors affected by his/her actions or inactions.- The post holder is also required to comply with all applicable health and safety policies, procedures and risk assessments.- The post holder must comply with relevant legal and financial policies and procedures and be aware of their responsibilities in terms of the legal requirements of their posts.Person Specification
- Qualifications/Training_

EssentialDesirable
- Evidence of continuing professional development- Exp