Marketing and Recruitment Officer

Applications are invited for a permanent full-time post working in the Directorate of Marketing, Communications and Recruitment.

The ability to communicate through the medium of Welsh is essential for this post.

Committed To Equal Opportunities

Purpose of the Job

Main

**Responsibilities**:

- To work closely with the school marketing leads in developing, monitoring and delivering a wide range of recruitment activities and plans.
- Produce accurate, informative and interesting content for marketing campaigns, which will include copywriting, editing and proof reading.
- Support with the updating and maintenance of the College on-line course information and supporting information for the University website and external websites.
- Support the creation of visual content including video and photographs which tell the College story and which comply with and support the University Corporate Identity.
- Produce marketing assets as required by the line manager, ensuring that the assets produced reflects the University’s marketing and brand strategies, and complements/supports other marketing and recruitment activities and material.
- Work with colleagues to monitor campaigns and activities to ensure ROI and engagement levels.
- Work with colleagues and external partners to co-ordinate and maintain digital engagement campaigns and activities.
- To work with external agencies to produce marketing assets and collateral.
- To produce relevant and engaging social media content.
- Network across the HE sector to ensure awareness of competitor behaviour and to respond accordingly.
- To work with the relevant school staff to plan a programme of activities for recruitment events such as Open and Offer Holder days.
- To support the relevant academics in engaging with schools and colleges to support student recruitment.
- To support the Clearing process as part of the wider recruitment team.
- Provide cross-section support on events and activities in relation to UK recruitment and widening participation, including attending open and offer holder days, UCAS fairs and delivering presentations where required. This will involve staying away from home and will involve working some evenings and weekends.

Other

**Responsibilities**:

- The post holder will be expected to participate in performance review and developmental activities.
- The post holder will be expected to comply with the University equal opportunities policies, Dignity at Work and Study Policy and the University’s Welsh Language Policy and the Welsh Language Standards.
- The post holder has a general and legal duty of care in relation to health, safety and wellbeing and must take all reasonable steps to ensure a safe and healthy working environment for him/her self and for other members of staff, students and visitors affected by his/her actions or inactions. The post holder is also required to comply with all applicable health and safety policies, procedures and risk assessments.
- The post holder must comply with relevant legal and financial policies and procedures and be aware of their responsibilities in terms of the legal requirements of their posts.

Person Specification
- Qualifications/Training_
- EssentialDesirable- Evidence of continuing professional development.
- Experience/Knowledge_

Essential- The ability to communicate effectively in both English and Welsh, with an aptitude for marketing communications.
- Experience of producing marketing material/assets with good copy-writing, proof-reading, editing skills and strong grammatical skills as well as a keen eye for detail.
- Understanding of digital marketing and how this contributes to the marketing communications mix.
- Familiar with and confident about using IT (e.g. Word, Photoshop, Adobe In Design, content management system, digital engagement platforms etc).
- Able to build and maintain effective working relationships with internal and external colleagues at all levels.
- Enthusiastic and motivated, you will have the ability to work independently as well as contributing to a team.
- Able and flexible enough to work the hours required, which will include evening and weekend work.

Desirable- Experience in a similar role within higher education.
- Experience of working with external agencies.
- Experience of assisting with writing for a diverse range of target audiences.
- Experience of filming and editing photographs and videos.
- Willingness to learn, adapt and develop their skillset.
- Skills/Abilities_

Essential- Excellent organisational skills, including the ability to multi-task, prioritise and show attention to detail and work to deadlines.
- Able to design and deliver creative and engaging presentations, creating content which conveys complex messages in a way which is meaningful for the audience.
- A creative and innovative thinker.
- Other_

Essential- The ability to speak and write Welsh fluently in a wide variety of situations is essential for this post.

General

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