Marketing Manager

Are you a hands-on enthusiastic marketing specialist with demonstrated experience with a variety of B2B marketing activities and tactics that contribute to revenue growth - preferable background in B2B environment? Do you love managing marketing campaigns?And most importantly, delivering results? If so, we have a role which may be perfect for you

Our client, an expert comparison service for SME's based in Chester, are looking for a talented and passionate Marketing Manager to join their team. As Marketing Manager, you must be able to create workable SEO, PPC, CRM and CRO plans and execute them witha high degree of success. You will be analytical and able to produce regular performance reporting to demonstrate progress against agreed objectives and targets. Most importantly, you will be expected to carry out all agreed PPC, SEO and CRM work and thereforemust have the ability and desire to do so.

This is a really exciting time to join the business as they strive to become the number one comparison site for businesses in the UK. A competitive salary and generous benefits package along with a hybrid working model is on offer for the successful MarketingManager.

**Role**:
Reporting to the Head of Marketing, you will create and execute the company SEO strategy. This will include site planning, keyword Planning, link building, on page SEO, technical SEO, and content creation.

**Key Responsibilities**:

- Create and execute the company SEO strategy. This will include site planning, keyword Planning, link building, on page SEO, technical SEO, and content creation.
- Share ownership and control of both the Google and Bing ads platforms.
- Manage PPC campaigns and bid strategy positioning to achieve optimal outcomes for the business.
- Carry out new product PPC campaign builds and launches on both the Google and Bing platforms.
- Manage negative and positive search term outcomes from the Search terms reports.
- Regularly report on PPC activity and performance.
- Contribute to CRM planning and execution. Learn the Bloom reach platform to an acceptable level, to be able to run weekly campaigns and manage scenario-based activity if needed.
- Contribute to the creation management reporting required to inform stakeholders of marketing performance.
- Keep a record of personal activity for periodic review.
- Contribute to the optimisation of the BC website.
- Participate in social media content creation and other activity as required.
- Any other task reasonably required by the business

**Skills;**
- A bachelor's degree or equivalent in Marketing or other appropriate qualification (or relevant experience).
- Training and / or qualifications in PPC marketing
- Expert knowledge of SEO techniques
- The ability to create engaging, targeted and SEO friendly content
- Strategy development for PPC marketing
- Creation of workable and successful PPC plans
- The ability to deliver against the agreed plans
- The ability to carry out keyword research and planning
- Expert knowledge of Google and Bing advertising platform's
- The ability to conceive and generate engaging and appropriate content PPC campaign structures
- The ability to conceive and generate engaging and appropriate content PPC adverts
- Excellent technical knowledge of visitor and conversion tracking.
- Advanced Google Analytics and Google Tag Manager knowledge.
- Excellent analytical skills and a good knowledge of MS Excel including Pivot tables.
- Great communication skills and the ability to present to small groups of colleagues

**What goodies will you get?**
- Competitive salary
- Hybrid working
- Private medical insurance
- Eye care scheme
- Discounted gym membership
- Discounted cinema tickets/spa breaks
- 23 days +bank holidays (increasing by 1 day per year for 7 years)
- Cycle to work scheme
- Social & sport events
- . & much more