Marketing and Communications Officer

**Marketing and Communications Officer**
Job Specification

**Employment status**: Permanent, full time.

**Hours**: Full time hours at Al-Maktoum College are 36.25 per week, Monday to Friday

9.00am to 5.15pm. Occasional work is required out with these days with time off in lieu.

**Location**: 124 Blackness Road, Dundee, DD1 5PE. The role is based full-time at the

College with the possibility of hybrid working.

**Department**: Admissions

**Manager**: Admissions and External Relations Manager

**Liaises with**: Prospective and Current Students, Academic Staff, Student Administration, Finance Team, Events Co-ordinator, Academic Registrar, Head of College

**Visa Eligibility**:This post does not meet the requirements for a Skilled Worker Visa

**Summary of the Role**

The aim of this role is to develop and implement robust and comprehensive marketing and communications plans that maximise the recruitment of undergraduate and postgraduate students by enhancing the national and international profile of the College.

Additionally, the postholder will work on media relations, teaching and learning success stories, speech writing, reputation management and contribute to a wide range of corporate communications, including support for internal communications.

**Duties and responsibilities**

Day to day running of social media platforms:

- Run our social media accounts (Facebook, Twitter, LinkedIn, and Instagram and TikTok), using these to promote our services, increase brand awareness and drive engagement with our audiences
- Develop the College’s online presence by exploring new opportunities and channels to appeal to different audiences
- Track the College’s reach and engagement using insight and analytics tools, reporting regularly to senior management

Coordinate and report on digital marketing:

- Manage effective digital advertising campaigns using Google AdWords and Facebook advertising
- Maintain the College’s Google AdWords account
- Report on outcomes

Help plan and deliver organisational communications:

- Assist in maintaining and updating the central communications timeline of the College and help promote awareness campaigns around key dates and themes
- Assist with Internal Communications delivering key messages to staff and supporting with the monthly newsletter
- Assist with speech writing and internal communications for senior management

Assist with brand management and design:

- Ensure the College’s brand is consistently used across all channels (including any use by third parties) as per our guidelines
- Help produce creative designs and artwork for print and digital requirements, utilising inhouse design tools and software (including Adobe Creative Cloud)
- Maintain and update in-house branding and collateral, our image library, stock photography, templates and presentations.

Assist with the production and distribution of College literature:

- Create material using Adobe Photoshop, InDesign and Illustrator
- Assist in the design and delivery of literature and merchandise, liaising with external designers where required
- Create as Newsletter: develop content ideas for forthcoming editions, collate and chase authors for articles, keep track of schedules and deadlines, proof and mark up editions, and liaise with designers where required.

Support with the maintenance of our website and content management:

- regularly updating the website with new content or features through the content management system, liaising with web providers where necessary
- Help develop different user journeys and profiles, liaising with external suppliers where required, and report on website use and future development opportunities

Undertake research and analysis to inform decision-making:

- Assist with running internal working groups to develop ideas and campaigns
- Help conduct research as required to inform decision-making and test ideas and materials
- Analyse and regularly report on statistics to improve and inform our marketing activity (using Google Analytics, Twitter analytics)

Help maintain communications procedures, guidelines, and best practice:

- Act as the first point of contact for communications queries, co-ordinating the appropriate response from College and linking in with other colleagues where necessary
- Increase the number of organisations that promote the College and our services and compile a list of key communications contacts to increase information sharing
- Help create internal reference tools and templates

Other
- Review the use of new and emerging technology that can be used to strengthen the College’s digital communication strategies.
- Support staff with IT requirements and problem solving when required.
- Act as liaison with IT provider when required.
- Support the Admissions team with ad hoc administrative duties as required.
- Undertake any other reasonable duties commensurate with the post.

**Line management responsibilities**
- There are no line management re