Marketing Executive

1 week ago

Blackburn, United Kingdom Vital Life Full time

**Job description - Marketing Executive**

Vital-Life are a health and wellbeing brand based in Lancashire. We are a vibrant, conscious company focused on vitality for all. We manufacture and sell hand sanitiser and vitamins products throughout the UK. We are now searching for a highly motivated and experienced Marketing Executive to join our team at our offices in our Blackburn Head Office.

**Responsibilities**:

- General marketing support to the business on a range of offline and online marketing and brand initiatives
- Trade marketing support to the sales team including writing sales presentations, and working with the graphic designer to create sales literature, banners, etc.
- Organisation of trade shows and exhibitions including logistics, trade stand creation, and attendance at events.
- Liaising with third parties, suppliers and marketing agencies including Design, PR, and Digital
- Writing copy for website, social media, and sales literature
- Management of content on company website including making amendments to copy, uploading of homepage banners, news stories and blogs.
- Manage social media activity across key platforms including Instagram and LinkedIn to cover regular posting and engagement with customers through to managing relationships with influencers and creating/managing competitions.
- Analysis of effectiveness of digital marketing to include google analytics, traffic to website, LinkedIn and Instagram followers and engagement levels.
- Involvement in taking photos and videos for posting on social media through to assisting on professional photo and video shoots.
- General administration support including responding to queries through the website and various social media channels to fulfillment of eCommerce orders.

**Experience**
- Minimum of 3 years marketing experience and can demonstrate previous experience of marketing communications with understanding of branding/brand developments.
- Experience of website editing using WordPress or similar.
- Previous experience of working with influencers (preferable).
- Paid digital advertising experience (preferable).
- Experience working with and briefing external agencies (e.g., Design, PR, Digital)

**Skills/Knowledge**
- Digital marketing knowledge and experience, aware of latest trends and technological developments
- Social media savvy, experience of various platforms their uses and profile of users
- Degree or CIM qualification preferable (ideally marketing or business related)
- Strong copywriting and proofing skills with attention to detail
- IT literate with experience of using PowerPoint, Word, Excel, etc.
- Confident and resilient. Comfortable presenting to large groups
- Highly driven self-starter, with positive can-do attitude and proven project management skills
- Creative thinker able to challenge conventional thinking and able to articulate ideas.
- Numerate and able to work with spreadsheets and numbers/budgets.

**Job Types**: Full-time, Permanent

**Salary**: £22,000.00-£24,000.00 per year

**Benefits**:

- Casual dress
- On-site parking
- Wellness programmes

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Blackburn, Lancashire: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Social media marketing: 1 year (required)

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