Influencer Outreach Executive

2 days ago

StokeonTrent, United Kingdom Uniting People Full time

**Influencer Outreach Executive**
**Salary: £24,000 to £27,000**
**Location: Stoke-on-Trent**

**Role**:
You will lead, develop and execute our influencer strategy and manage our influencer activity and campaigns with the aim of increasing brand strength, engagements, and conversions in both the UK & internationally.

**Responsibilities**:

- Work closely with the Head of Marketing to refine and implement the Ambassador Programme/Strategy.
- Cultivate and maintain strong relationships with key ambassadors and VIP’s to secure long term partnerships and advocacy for the brand.
- Lead on “Face Of” partnerships/Ambassador x Product collaborations.
- Strategically engage with VIP influencers to drive brand loyalty and amplify brand presence across various channels.
- Lead the development & execution of creative marketing briefs tailored to specific creator campaigns aimed at maximizing conversion rates and brand engagement.
- Collaborate closely with the marketing team to ensure alignment with overall brand messaging and objectives.
- Ideate and co-create engaging content with ambassadors & educators that resonate with our target audience and effectively communicate our brand story.
- Provide guidance and support to influencers to ensure content meets brand guidelines and objectives.
- Develop and implement programs targeting nano influencers to tap into & amplify brand reach at a grassroots level.
- Identify and onboard emerging talent with high engagement and potential for long -term collaboration
- Lead the development and execution of US creator partnership programme tailored to the unique market dynamics in the US.
- Stay updated on industry trends and competitor activities to continuously refine and optimize strategies.
- Manage and oversee the gifting program, ensuring strategic allocation of products to influencers aligned with campaign objectives

**Job Types**: Full-time, Permanent

Pay: Up to £27,000.00 per year

**Benefits**:

- Company events
- Company pension

Schedule:

- 8 hour shift
- Monday to Friday

**Experience**:

- Influencer Marketing: 2 years (preferred)

Work Location: In person

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