Junior Marketing Automation Specialist

**The Body Shop**:
When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good - that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here.

The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up.

**Your role in a nutshell**:
**More about the role**:

- One of the technical leads in the CRM team, the Junior Marketing Automation Specialist will become an expert user on the CRM platforms and ESP: SAP Marketing Cloud. Working closely with the Marketing Automation Specialists, activity will include programme design, dynamic content rule definition, segmentation model build, development of bespoke targeting and personalisation and the management of triggered lifecycle programmes globally.
- The Junior Marketing Automation Specialist will be an expert user of SAP Marketing Cloud and will be responsible for trouble-shooting issues and implementing new innovative solutions. They will collaborate with our consulting partner and support teams to support the development of SAP Marketing Cloud.
- The Junior Marketing Automation Specialist will be a deliverability champion, working with both the ESP and deliverability services partner to optimise inbox placement.
Comfortable working across several systems and platforms, the Junior Marketing Automation Specialist will be responsible for synthesizing multiple data sources and reports to provide a clear view on performance to key stakeholders. They will need to interrogate systems including SAP Marketing Cloud, AWS and Google Analytics. This will need develop data manipulation and analysis capability within the business.
- They will develop and deliver regular reporting on performance including weekly, monthly and quarterly dashboards.

**What we look for**:

Knowledge of working with a marketing cloud platform such as SAP Marketing Cloud, Salesforce, Adobe etc.
Experience of implementing highly targeted and segmented customer communications
- Understanding of omnichannel customer journeys.
- Experience delivering communications to deliver improved loyalty and engagement ultimately driving incremental revenue.
- Experience running reports and analysis of detailed data analysis. Use of data to make informed decisions and recommendations.
- Broad understanding of the role and characteristics of different communications channels.
- Understanding and experience of implementing dynamic personalisation and tailored content.
- Experience of owning projects and delivering to multiple deadlines with limited supervision.
- Demonstrable experience of being a self-starter with strong attention to detail.
- Passion for working in a fast-paced Beauty brand or Retail organisation

**Qualifications**:

- Degree qualified.

**Talent Drivers**:
Collaborative Skills

Purpose

Commerciality

Leadership

Personal Conduct