Product Marketing Specialist

1 week ago


Coventry, United Kingdom Upland Software Full time

At Upland Software, you’ll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility. We’re passionate. We’re proactive. We take pride in our work, and we love a good challenge. Sound like you?

**Opportunity Summary**:
**Primary Responsibilities**:
Working with the Upland CXM product marketing team you will be part of our small but mighty squad of four, supporting our full portfolio of martech products. You will play an integral part in crafting strategy, gathering intel, and creating content to support both our customers and internal stakeholders. You’ll not only work closely with your product marketing teammates, but also cross-functionally with teams including customer success, sales, product, and marketing.

The product marketing role is a critical component in creating and executing effective go to market strategies across our portfolio of products. This includes responsibilities such as translating product roadmaps, planning and executing product launches, distilling market and competitive intelligence, creating internal and customer-facing communications, as well as delivering effective sales enablement programs.

**Requirements**:

- Customer-centric, inquisitive mindset
- Clear and compelling writing and messaging skills, including translating product and technical content into customer-facing messaging
- Competitive and market research and analytics skills
- Ability to learn and understand the technical side of software products
- Effective cross-functional collaboration, including across sales, customer success, product, and marketing teams
- Strong communication skills, including market-facing and with internal stakeholders
- Ability to develop and execute a variety of business strategies, including marketing, product and go to market strategies
- Strong usage of Microsoft Office, especially Powerpoint and Excel

Desired Skills:

- Experience with Adobe Creative Cloud, including InDesign and Photoshop
- Understanding of martech software and the general market and competitive landscape
- Salesforce experience, especially in utilizing reporting capabilities

**Upland Software is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected status.



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