Head of Marketing
1 week ago
**JOB TITLE: Head of Marketing**
St Albans based / Hybrid Role
**The Job Brief**
**Responsibilities**
- Develop an annual advertising & communication strategy
- Develop & manage marketing strategies, to drive the Business Plan forwards
- Maintain control of marketing budget, and authorise expenditure on marketing expenses
- Effectively manage the internal marketing team, to ensure efficient achievement of department KPIs & targets
- Manage negotiations with both publications & online media space
- Manage production of all press & digital advertising
- Produce effective & integrated marketing campaigns
- Act as brand guardian, and manage design process of new brand consumables
- Manage the production of marketing collateral and content
- Create new business marketing campaigns, and manage the lead generation reporting system
- Oversee company web site, as a marketing tool
- Manage the customer satisfaction survey design & implementation
- Oversea the photoshoots, video shoots & the development of materials to support the Sales team, by means of promoting company brand
- Marketing a strong and consistent brand message across all channels
- Provide regular reports to Business Directors, in terms of timeline of marketing events, targets and marketing achievements
- Effectively monitor competitor marketing strategies
- Manage internal communications to the wider business, surrounding new business partners, acquisitions, and additional company activity overall
**Knowledge and Skills**
- Senior marketing role experience, to include; advertising, PR, photography, on & offline media, design, copywriting, exhibition planning & stand design, media analysis & negotiation
- Managing graphic design studios
- Experienced with CRM software
- Online marketing experience
- Strong analytical, leadership & planning skills
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