Senior Content Designer

**The role**

We're looking for a Senior Content Designer who can build simple, human and engaging experiences to join our fast-growing content design team here at Kindred Group

As a Senior Content Designer will work closely with Content designers, Product designers, the UX team and business stakeholders to ensure outcomes are insight driven, well explored and have been fully considered in line with the design process.

Kindred group is home to 9 of Europe's most successful online gambling brands (you will probably have heard of Unibet and 32 Red). You'll be working across our international brands, shaping experiences that make a difference to the lives of millions of sports betting, casino and bingo players.

Our UX team is built on friendliness, kindness, trust and respect. Content designers create great customer experiences while also generating impact for our business. If you're looking to join a collaborative team where everyone has a voice and can contribute, then please apply.

**What you will do**
- Guiding and mentoring your fellow content designers in their content activities (such as running crits, workshops and collaborative design practices).
- Providing input into, and running, user research activities and user testing experiments.
- Making the content across our 9 brands and products easier to use and more engaging for the customer.
- Organising and coordinate insight and data gathering to support team priorities.
- Contributing to the creation of the Content Design teams tools, processes and ways of working.
- Working with Product Designers to improve user journeys, create frictionless microcopy that inspires action.
- Actively advocate content design on design projects, making sure end-to-end journeys meet user needs and business objectives.
- Using research techniques, to quickly identify what's working in our journeys and opportunities to improve them.
- Engaging with stakeholders to understand business needs and bring them on board while advocating the value of user-centred design.
- You'll work with UX researchers to identify gaps in user understanding and make content recommendations to resolve them.
- Creating journey maps, working in Figma and doing content research activities.
- Working with UX researchers to identify gaps in user understanding and make content recommendations to resolve them.
- You'll also write, edit, test and improve existing content across our brands.

**Your experience**
- Are experienced at presenting the rationale for design decisions and influencing stakeholders.
- Have strong experience of collaborative UX tools (e.g. Figma).
- Delivered multi-brand, multi-product and / or multi-channel customer experiences.
- Worked with Design Systems, Style guides and Brand guidelines.Experience working with and running user research.
- Have experience of running Content crits and content workshops.
- Demonstrated strong content research skill (such as empathy mapping) to understand user need.
- Demonstrate understanding of business and commercial objectives.
- Have a human centred and inclusive approach to content creation.
- Driven by understanding user need and aligning with business needs.
- Can build a hypothesis, change course, and adapt your approach as a result of user feedback.
- Are comfortable with ambiguity and can break it down as part of a cross-functional team.
- Able to take complex product problems and design ways to make them simple.
- Can advocate of data-driven design and be able to explain how data informs your design.
- Enjoy building relationships with and can influence senior stakeholders.
- Are comfortable giving and receiving feedback on designs to reach the best solution that balances user and business needs.
- Have an open and friendly approach to working with others. As a strong collaborator, you'll work closely and build relationships with other designers, researchers, developers and product owners.