Digital Media Lead

**Job Description** Digital Media Lead (Programmatic)**

**Are you ready to take the lead on innovative digital media campaigns that help millions move toward a greener future?**

**We are excited to announce a 12-month fixed term opportunity for a Digital Media Lead (Programmatic) to join our Energy & EV team within Sales & Marketing.**

**The Opportunity**

We’re on a mission to help over 5 million customers transition to Net Zero — and our Retail business is transforming to make that happen. We’re looking for a **Digital Media Lead (Programmatic)** to supercharge our paid media activity across programmatic, social, search and emerging channels.

You’ll play a key role in growing our digital performance, reaching new audiences, and shaping how we connect with customers at scale.

You’ll also work closely with the others part of the Retail team including colleagues in Commercial & Performance to optimise our channels, platform and share insights to improve the Customer experience.

**Pay, benefits and culture**

Alongside a salary of £50,000 (depending on experience), potential to earn 5% bonus, 28 days holiday plus bank holidays and a market-leading pension scheme, we offer a range of flexible benefits to support our people across all aspects of their lives.

Your rewards package includes a choice of benefits, such as electric vehicle leasing, enhanced parental leave, health insurance, discounts and employee pricing.

Hybrid working means you can work from home (if you wish) and in the office, we’ll provide a suite of IT equipment to ensure that you can work remotely comfortably and effectively. Location for this role is flexible with travel as and when required to one of our office in Hove, London or Doxford.

At EDF, everyone’s welcome. We strive to create an inclusive and diverse environment where everyone has a voice and where you feel confident being yourself. We’re committed to equality, diversity and inclusion. We’d like our future workforce to have an equal gender balance, represent a broad mix of people from minority ethnic backgrounds, LGBTQ+, those with a disability and supporting social mobility.

We’ll value the difference you bring and offer opportunities for you to thrive and succeed.

**What you’ll be doing**
- Leading the **strategy, setup, and optimisation** of programmatic, display, video, and social campaigns
- Defining and delivering **audience segmentation strategies** and targeting opportunities
- Running **A/B tests** and fine-tuning creative, placements, and bidding strategies
- Partnering with **data, media, and creative teams** to produce impactful, high-performing campaigns
- Tracking and reporting performance against **KPIs and spend efficiency**:

- Managing relationships with **DSPs, DMPs, ad tech vendors and media partners**:

- Exploring **new platforms and tools** to stay ahead of the curve

**Who you are**
- Solid hands-on experience running programmatic and paid social campaigns
- A strategic thinker who’s also technical - confident with **tracking, tagging**, and data platforms
- Someone who’s **collaborative**, driven and ready to roll up their sleeves
- A team player who thrives in a **fast-moving, digital-first environment**:

- Strong communication and stakeholder engagement skills

If you're analytical, creative and excited about making a real impact in a company committed to sustainability and innovation — we want to hear from you.

**Interviews: To commence on Friday 16th May**

**Success is personal. It’s your journey, powered by us. Join us and we’ll help Britain achieve Net Zero, together.**

**Additional Information**

Success is personal. It's your journey, powered by us. Join us and we'll help Britain achieve Net Zero together.