Brand Engagement Social Media Officer

Brand Engagement & Social Media Officer

Hove – Full Time office based

We're looking for a creative, organised, and proactive individual to lead our brand's presence across social media channels. This role is responsible for engaging content creation, influencer and event coordination, and communicating our brand message to both internal and external audiences.

Responsibilities

· Create and manage an engaging social media calendar covering campaigns, events, lead generation, and editorial content in line with company strategy.

· Oversee all social media channels, producing engaging graphic and written content tailored to each platform.

· Act as the brand voice online, responding to comments, messages, and customer reviews.

· Stay current with social platform trends and algorithm updates to maximise performance.

· Plan and execute social campaigns from concept to completion, reporting on results and KPIs.

· Draft and distribute graphic and textual content for use on digital elements, social platforms, company newsletters and press releases.

· Collaborate with the marketing team to develop campaign concepts and align objectives.

· Organise and support brand events, influencer partnerships, and digital collaborations.

· Build and maintain strong relationships with influencers, media, charity partners, and collaborators.

· Coordinate timely delivery of products and materials to influencers and partners.

· Conduct regular research to identify lead generation and growth opportunities.

· Monitor and report on media coverage and campaign performance.

· Manage a defined content and campaign budget effectively.

· Work with internal teams to ensure consistent messaging and branding.

· Produce the quarterly company newsletter and support other communications content as needed.

· Contribute fresh ideas and insights to campaign planning and brand strategy sessions.

Qualifications and key skills

· Degree-level qualification with 3–5 years' experience in social media or digital marketing.

· Strong working knowledge of platforms including Instagram, Facebook, X/Twitter, TikTok, YouTube, Pinterest, etc.

· Proficiency in Adobe Creative Suite (Photoshop, Illustrator) and Canva, with the ability to deliver dynamic, on-brand visual and written content.

· Ability to produce and edit short-form video for social platforms (e.g. Reels, TikToks).

· Confident understanding of core marketing principles and campaign strategy.

· Excellent communication and relationship-building skills.

· Highly organised with the ability to work independently, manage deadlines, and multitask.

· A flexible approach to attending both brand & networking events

· Strong analytical mindset with attention to detail and a proactive approach to trends and insights.

Additional skills (Desirable but non-Essential)

· Experience using social media scheduling tools (e.g. Later, Hootsuite, Buffer, etc.)

· Previous experience marketing for a B2B & B2C, or service-based company

Our Offer

· Starting salary £30,000 - £34,000 depending on experience

· Full time office-based role, Monday to Friday 9 am - 5 pm

· Staff discount

· Workplace pension

· 20 days holiday plus bank holidays

· Company social events

· A Company culture where we 'work as a family'

After 6 months

· Monthly sales related bonus scheme

· Company sick pay

· Company Health Care Cash Plan

· Employee Assistant Program dedicated to employee well-being

· Refer a Friend Scheme

· Cycle to work scheme

· Birthday off

Data protection statement:

Your details may be used for

recruitment purposes to contact you about this and other opportunities. We may

also use your personal data provided via your application and or CV, to produce

internal reports on information which may include number of applicants and to demonstrate equal opportunities. We will not pass your information on

to third parties.

The Company:

We form part of the world renowned

Aderans Group founded in 1968 with operations across Asia, America and Europe. The Aderans Group is a global leading provider

of total hair loss solutions and at the forefront of research and development

in the market, providing the latest most advanced innovations in hair

replacement technology.

With 7 retail salons nationwide,

800 wholesale customers and a successful e-commerce we are one of the leading

suppliers and specialists in total hair solution in the UK

Through the sheer dedication and

understanding on hair, beauty and health we strive to make customers look and feel their

best. Our motto - to fill the globe with smiles.

Job Types: Full-time, Permanent

Pay: £30,000.00-£34,000.00 per year

Benefits:

• Casual dress
• Company events
• Company pension
• Cycle to work scheme
• Employee discount
• Health & wellbeing programme
• Referral programme

Work Location: In person