Media Planning Director

7 days ago

Brighton and Hove, United Kingdom RocketMill Full time £150 - £200

Here’s what we needBe one of the first applicants, read the complete overview of the role below, then send your application for consideration.Working as Media Planning Director you will be responsible for developing media strategy – understanding business objectives, identifying priority audiences, understanding media behaviour, mapping out customer journey and role of channels etc.Work remotely, or in our London and Brighton offices Read moreIn this role you will work with some of our largest clients, building an understanding of their business’ objectives, market and audience to set the strategic direction for their approach to media. Working in close collaboration with our client leadership, media delivery, creative and analytics teams, you will lead the development of integrated media and comms plans across a diverse client portfolio.Reporting into the Head of Media Planning, this role provides the opportunity to contribute to the continued growth and development of our strategy & planning department.Key ResponsibilitiesResponsible for developing media strategy – understanding business objectives, identifying priority audiences, understanding media behaviour, mapping out the customer journey and role of channelsCreation of cross-channel media plans, aligned to a clear objectives and measurement frameworkCollaborating with our creative team to ensure that campaign concepts and executions align with planned media activationsEnsuring media strategies and plans are aligned to your clients’ business prioritiesPresenting to senior client stakeholdersSupporting the client leadership team in maintaining a strong working relationship with our clientsBreaking new ground with ideas and innovations to meet our clients’ challenges and elevate RocketMill’s service offeringContribute to business development and marketing effortsSkill requirementsExperience in planning cross-channel media campaignsStrong knowledge of multiple media xpwpeyx channels e.g. search, social, displayStrong knowledge of analytics and measurement technologies and their relative suitability for different client requirementsExcellent communication and presentation skillsRigorous approach to market and audience researchNumerate, comfortable working with data to forecast performance across channelExperience working with creative teamsDesirable skillsHands on channel experience in an activation roleExperience with non-paid channelsExperience working with non-digital channels#J-18808-Ljbffr

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