Subscriptions Marketing Specialist

6 days ago

London, United Kingdom BMS Performance Ltd Full time

The role of **Subscriptions Marketing Specialist -**

This role covers the subscriptions marketing of leading brands within our clients Architect portfolio. These titles are paid subscriptions therefore, you will be responsible for the growth in revenue across the brands. The brand extensions include eventsand bespoke 'client solutions', you will work closely with the sponsorship team on the client solutions to provide marketing support. The mix includes webinars, reports, round tables, meetings, and some events.

You will create award-winning marketing campaigns to drive exponential growth in subscriber numbers, secure greater market share and drive online engagement. Retention of our clients existing subscriber base is an important part of this role, and you willwork closely with the sales team to ensure they maximise their renewal rates. You will be responsible for the budgets of each of the brands, ensuring that the KPIs are reached.

Responsibilities of the **Subscriptions Marketing Specialist -**
- Drive subscriber acquisition, and engagement performance
- Measure and review performance within key ROI and KPI criteria to increase lead generation, conversion, and retention rates
- Create compelling, needs-based campaigns that articulate the value of our brands and the brand propositions, working within brand guidelines
- Use multi-channel media, including on and offline
- Ensure subscriptions are represented across all the relevant platforms: events - awards\conferences webpages\bespoke events

To be considered **you must have -**
- A qualified marketing professional you will have a proven track record in direct marketing,
- Experience of working within a measured environment, ideally within publishing, where you will have gained experience in marketing paid subscription products
- Strong analytical skills and use of excel/data packages, at an intermediate level
- Excellent understanding of database structure
- Understanding of web analytics (Webtrends, Google Analytics or equivalent packages useful)
- Campaign management and digital marketing experience in B2B subscriptions media channels for advertising.

**The company -**

Our client is a B2B content, subscription & networking business. They connect influential people and organisations to a high-value network of decision-makers, data, and ideas through their industry-leading portfolio of brands including - Drapers, ArchitectsJournal, Architectural Review, and other leading brands.

Our client aims to engage deeply with their niche industry communities across multiple platforms. Serve their audiences with insightful journalism, great events and intelligence, as well as provide networking for the communities to enable them to successfullydevelop their businesses and careers.

**The package -**
- Salary £30,000 - £40,000
- Up to 20% bonus
- Flexible working

**The location -**

The position of Subscriptions Marketing Specialist is hybrid based in Shoreditch, Central London.

BMS Marketing Specialists have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.

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