Brand Marketing Specialist

**Job Title  **

Brand Marketing Specialist

**Reports to  **

Sales & Marketing Director

**Location/work pattern**

Proposed Hybrid - 2/3 days per week in Manchester HQ

**What we do**

Vypr is a Manchester HQ’d Private Equity/Venture Capital backed SaaS business. Our market-leading product intelligence platform provides reliable consumer data to help manufacturers and retailers understand what their customers want to see on shelves. This helps reduce the time and cost spent developing new products, which makes for better products, faster.

We’re a scale-up business with huge growth ambitions. We’ve proved product market fit with our existing offering and now we’re ready to scale at pace. We’re using scalable new technology to reimagine our product intelligence platform with limitless future potential, from personalisation to AI enhanced insight.

**Things that you will do**

Coordinate full life-cycle execution of campaigns across media channels and event showcases lifting brand visibility.

Continuously refresh website content and visual property assets like iconography, photography, illustrations representing Vypr’s value and personality.

Initiate market research to gather insights on brand positioning, perceptions, and resonance relative to competitive offerings e.g. brand salience.

Drive product messaging and positioning initiatives building market awareness of platform capabilities and differentiators.

Create buyer journey maps shaping targeted content strategy across acquisition and customer lifecycle stages.

Manage product launches encompassing market analysis, sales enablement, and multi-channel campaigns execution.

**What you will be responsible for**

Describe the deliverables/targets of the role/how the role links to our VOS

Working closely with the Exec to build out branding strategy and creative campaigns enhancing emotional connections with target personas.

Continuously gathering customer feedback and reviews as health indicators of product-market fit and adoption triggers.

Crafting Vypr’s product storytelling vision and voice.

Improving Market Awareness of Vypr Brand and Brand Salience

**What you are good at**

Delivering sustained high performance as a fully autonomous brand marketing specialist for B2B SaaS or related tech verticals

Good understanding of the role of product marketing within brand (prior experience preferred).

Strong communicator adept in distilling complex concepts into compelling executive presentations. Expert in Adobe Creative Cloud plus web content management.

Working knowledge of web development languages and technologies such as HTML, CSS, WordPress, and JavaScript Strong analytical orientation and CRM skills.

Excellent understanding of HubSpot and Salesforce. Knowledge of Meltwater preferred.

Strategic thinker balancing creative aptitude and interpersonal communications.

Being accountable for your results and transparent about challenges

Maintaining a solution focussed mindset

Remaining open minded and agile in your approach to problem solving

**What’s important to you**

People and the world around me

Ambition - I’m driven and want to push myself and my company forward

Honesty and Integrity - I want to do well but not at the expense of mine or the companies values

Listening to and providing feedback in order to create better outcomes

**What we offer**
- Hybrid working
- Company paid medical cashplan
- Enhanced annual leave
- Work from anywhere up to 4 weeks a year
- Access to a global benefits and reward platform
- Access to well-being support, including an Employee Assistance Programmes
- Life Assurance
- Day off on your birthday
- Volunteering day
- Enhanced parental leave

**What next?**

Our Talent Selection process focusses on creating a mutual, fair and transparent dialogue that helps you and us to establish whether the role could be a rewarding career fit. We will create space to discuss your ambitions and our growth plans as well as context of the role, give you the opportunity to engage with your potential Line Manager and Team Members, showcase your skills in a live task and to visit our Manchester HQ.

Pay: £35,000.00-£50,000.00 per year

**Benefits**:

- Additional leave
- Casual dress
- Company events
- Company pension
- Employee discount
- Enhanced maternity leave
- Enhanced paternity leave
- Life insurance
- Paid volunteer time
- Referral programme
- Sick pay
- Work from home

Schedule:

- Monday to Friday

Supplemental pay types:

- Yearly bonus

Application question(s):

- Will you require sponsorship to work in in the UK now or at any point in time?

Work Location: Hybrid remote in Manchester