Digital Marketing

2 days ago

London, United Kingdom South Thames College Full time

Do you have a passion for digital marketing? Do you consider yourself to have a creative flair? If so, this could be the role for you

As our Digital Marketing & Website Officer, you’ll develop strong and innovative digital marketing strategies using SEO, PPC, and other techniques to drive traffic to the STCG website, generating interest in courses and services across the Colleges.

Managing and maintaining the Group’s owned media including websites and marketing automation, you’ll manage the creation of relevant and engaging digital content for publishing on to various digital platforms and manage digital advertising campaigns suchas SEM, display, social and programmatic. Setting up conversion, pixel and event tracking on the website as well as across various digital platforms, you’ll conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey,and analyse digital marketing reports, sharing insights with the team to develop optimisation plans.

We’re looking for someone who holds a degree (or equivalent) in digital marketing or computing and who has proven experience of delivering marketing projects in a timely and efficient fashion. With knowledge of digital marketing techniques, you’ll have experienceof planning, implementing, and evaluating digital marketing and communications activities for a large, customer focused organisation and be proficient in digital media and digital advertising including the use of Hootsuite.

We’d like someone who has a high standard of both written and oral communication skills and someone with good interpersonal skills, able to work with marketing colleagues and a variety of other teams across the organisation. You’ll display tenacity and adrive to get the job done and be able to work effectively under pressure, prioritising duties for self and staff team to produce high quality work and meet deadlines. You’ll bring knowledge of website CMS systems and be able to prepare and interpret digitalmarketing reports and google analytics.

Knowledge of Joomla and coding is desirable, as is video creation and editing skills.

This is a cross College Group role with the primary location being South Thames College, Wandsworth.

South Thames Colleges Group is an equal opportunities employer and is committed to safeguarding and promoting the welfare of children and vulnerable adults.

The benefits package includes generous annual leave of 30 days plus up to 7 additional days over Christmas/New Year as well as an additional 5 days Wellbeing leave to enhance employees’ physical and mental health. There is an excellent pension scheme thatreceives a significant financial contribution from the employer (Teachers Pensions or Local Government Pension Scheme), subsidised sports facilities and professional development and training plus a salary sacrifice cycle to work scheme.

The South Thames Colleges Group is made up of Carshalton College, Kingston College, Merton College and South Thames College, which merged on 1 August 2017. South Thames Colleges Group is one of London’s largest providers of post-16 education and trainingand is an ongoing and significant contributor to its local communities. We aim to put students’ success at the heart of everything we do.

We are looking for hard-working and collaborative people who can join our team and help challenge our students to progress and achieve.

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