Marketing Manager

**Marketing Manager**

**Location**: Livingston, EH54 5DJ
**Salary**: Up to £40k + benefits
**Contract**: Full time, Permanent
**Hours**: 9.00am - 5.30pm Mon-Fri (20 days holidays plus 8 statutory days)

**Benefits**:

- Excellent salary: Up to £40k + benefits
- We are a real living wage employer
- Pension,
- Holidays: 20 days plus 8 statutory days,
- Career progression opportunities.

If you live and breathe marketing, we need to talk. We’re based in Livingston, just outside Edinburgh, in beautiful West Lothian. We are recruiting for an energetic flexible and versatile marketer who will be responsible for creating fantastic campaignsspearheading the growth of our international casual wear brands across all marketing channels.

We are looking for a passionate data-driven customer champion to develop, implement, track and optimize top-notch creative and ambitious campaigns for our industry leading portfolio of apparel brands.

Marketing Manager - **The Role**:
You will define, control and deliver the marketing plan in line with the business strategy and goals to include setting channel and customer KPIs with the wider marketing team. Supporting internal brand teams to launch and report on new products and campaignsensuring that they are on time and on budget.

Marketing Manager - **Responsibilities**:

- Managing a campaign marketing and content creation team of 5 colleagues.
- Managing all marketing for the company and activities within the marketing department
- All associated budgeted KPIs, Lead or new customer generation on and offline, traffic generation, social reach and engagement, brand awareness, cost attribution and ROI.
- Developing the marketing strategy for the company in line with company objectives.
- Coordinating marketing campaigns across all channels.
- Planning and implementing brand campaigns.
- Budgetary control and planning.
- Preparing digital and printed marketing collateral.
- Monitoring and reporting on the effectiveness of marketing communications.
- Creating a wide range of different marketing materials for use by internal and external customers.
- Working closely with design agencies and managing all aspects of the creative process
- Working closely with all internal teams especially product and new business development.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
- Brand ownership including proposition, position and development.
- Large scale event planning and management of domestic and European.
- Overseeing the design, build and maintenance of our social media presence.
- Identifying trends and insights, and optimising spend and performance based on the insights.
- Brainstorming new and creative growth strategies.
- Collaborating with internal teams to test and create awesome customer journeys which are trackable and measurable to improve customer engagement.
- Managing, recruit and motivating a high-performance marketing team.

Marketing Manager - **Requirements**:

- You should have a strong grasp of current marketing tools and strategies and be able to lead integrated marketing campaigns from concept to execution within budget and on time.
- 3-5 years’ experience in a marketing environment
- BS/MS degree in marketing or a related field preferred but not essential.
- Track record of brand growth strategies.
- Proven experience and knowledge of printed media and CRM techniques e.g. Hubspot
- Experience in organizing and planning large trade shows, international experience would be advantageous
- To be able to travel and attend various trade shows that take place all over Europe
- Highly creative with experience in identifying target audiences and devising multi-channel campaigns that engage, inform and motivate.
- Ability to think outside the box, and lead from the front whilst maintaining the ability to roll up the sleeves and get stuck in.
- Understanding of how to engage consumers to build brands.
- Experience with A/B and multivariate testing.
- Solid knowledge of website analytics tools. (e.g., Google analytics and emerging WebTrends)
- Experience in all forms of marketing investment on and offline.
- Highly numerate and good commercial acumen.
- Confident and persuasive communicator.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in multi-channel marketing and measurement.
- Ability to respond well under pressure in a dynamic environment.
- Appreciation of digital asset management and creative

Search Google for AWDis Brands to get a flavour of what we do

If you feel you have the relevant skills and qualities to be successful in this role, **click 'APPLY’,** forwarding an up-to-date copy of your CV for consideration in the first instance.

**No agencies please.