Paid Search Lead

**About the role**

**Paid Search Lead**
**Permanent**
**£45,000-£50,000 + Bonus + Pension + BUPA + ShareSave + 6.6 weeks holiday + hybrid working**
**Southampton, Store Support Office**

We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Paid Search Lead and you’ll be a big part of this.

At B&Q we have a hybrid approach to working to increase flexibility in how we work. Speak to our recruitment team to find out more.

**Key responsibilities**

To oversee the Paid Search activity for Tradepoint so that customers looking for products, services and help are presented with the best possible experience. This role is responsible for the search strategy, KPI setting and budget allocation. The focus of this role is to deliver ROAS improvements, ensuring Tradepoint receives the best commercial return online and supports Tradepoint ambitious growth targets.
- Define and develop the Tradepoint Paid Search strategy, budget phasing and KPIs to ensure continuous improvement
- Be responsible for the performance of campaigns, bid management, copy and optimization for Tradepoint against the agreed KPIs
- Drive efficiencies in Paid Search through close partnership with the SEO (and wider) team
- Identify trends and opportunities in data and understand how best to optimize them
- Liaise with wider Tradepoint commercial team to discuss the additional support required for products and peak trading periods, and help educate them on the role of Paid Search
- Liaise with our agency partners to identify new innovations in search, new customer segments and expand on future opportunities, as well as hold them to account on performance
- Work collaboratively with the relevant teams to implement a constant test programme; delivering improvement in user experience
- Own and conduct market and competitor research to leverage current and future strategic executions
- Work with the CRM team, agency partners and Analytics team to develop a sophisticated audience approach to paid search
- Manage a budget of c. £1m to ensure the continued online growth of Tradepoint
- Own aspects of B&Q paid search, such as the B&Q Republic of Ireland paid search activity and app paid media

**Required skills & experience**
- Demonstrable experience in PPC in a multi-channel marketing context essential
- A strong understanding of paid search including algorithms and best practice
- Proficient experience with paid search research tools (Hitwise/Similar Web, Google Trends etc)
- Experience of managing a significant search account
- Demonstrates commercial awareness and able to discuss cost of sales, margin and revenue with commercial colleagues
- Highly analytical and data-driven with the ability to draw conclusions and recommendations
- Strong knowledge of working with Microsoft Excel and the ability to manipulate and interpret data sets
- Able to demonstrate clear presentation and communication skills, and convey the complexities of paid for digital media to stakeholders
- Able to develop strong relationships with colleagues, stakeholders and third-party suppliers to extract the best possible outcomes

**What's in it for me?**

As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more

As part of a great team, you’ll be supported to grow and encouraged to explore new career directions within the business and the wider group. And, because you’ll be inspiring great things for our customers and the whole business, you’ll do work worth caring about.