CRM Marketing Executive

1 week ago


Coleshill, United Kingdom TMR Group Ltd Full time

CRM Marketing Executive
£26,000 - £30,000
Coleshill (Hybrid)

The Company

A leader in their field, with a 30-year heritage and industry experience able to drive them forward. The business continues to go from strength to strength with multiple acquisitions and new technology introduced.

Why Would I Want to Work Here?

Your team provides you with a training and development plan to support your future career. You are given 25 days holiday plus bank holidays, bonus scheme, heavily discounted products and services. When you are in the office, you are working within a brand-newspace with modern facilities. Located close to a train station and offering free parking. The dedication to clients is mirrored in their commitment to employees, and you will be offered a strong work life balance, as well as multiple rewards and benefits foryour hard work.

The Essence of the Role

You will be joining a team of 11, a lively team of marketers from all specialisms, who put the customer first. Reporting into the CRM Manager you will be supporting CRM strategies through targeted customer communications.

The Scope of the role
- Segmenting and managing the database to ensure all customer statuses are met with appropriate communications for loyalty
- Support copywriting and execution of the CRM calendar and data capture of these campaigns are high quality
- Follow the full customer lifecycle, using profile segmentation to ensure repeat custom and positive feedback
- Feedback monthly reports on database and campaigns to drive growth, including onsite capture

Prerequisites
- Salesforce marketing cloud or similar is a preferred system
- Demonstrated knowledge of analysis, segmentation, and databases with consumers in mind
- A hands-on, passionate person who can drive results will do well in this role



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