Digital Analyst

1 week ago


Edinburgh, United Kingdom ADLIB Full time

**Opportunity in an organisation that believe people are the key to their success in a strong environment.**:

- **Opportunity to expand your experience with great learning opportunities.**:

- **Great chance to make an impact.**
An industry leading business is looking improve their understanding and effectiveness across the business when it comes to their digital impact. You’ll be utilising Google Analytics and customer analysis to provide insight, analytics and reports to the businessacross the customer journey and digital experience.
**What you’ll be doing**
You’ll be working to show the value of digital insight to the stakeholder and use customer data to be able to give them what they need from the site. By utilising analytics reporting and insights you’ll understand more about the customers experience when interactingdigitally with this company. You’ll know how to influence business strategy and target the customer more effectively and have a direct impact on business movement.
Putting it simply, you’ll be using insight to understand the customer and improve their experience and present this back to the stakeholders.
This role would be focusing on using google analytics to understand the data behind the digital. You’ll be looking at customer analysis, conversation rate optimisation, SEO and customer segmentation (to name a few) to add as much value as you can by producinginsights to drive customer to the website, increase traffic and keep them browsing
**What experience you’ll need to apply**:

- Experience with Google Analytics
- 6+ months working as a digital analyst
- Understanding of conversion rate optimisation and AB Testing
- Bonus for experience in a customer focused environment
- Ability to present to stakeholders and management
- Relevant degree (ie. STEM)
- Bonus for experience with Python

**What you’ll get in return for your experience**
A base salary up to £40,000 per annum, plus a great benefits package and training.
This role would require two days a week in the Edinburgh office.
**What’s next?**
Please get in touch with Tegan with an up-to-date CV today.


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