Marketing Analyst

1 day ago

Edinburgh, Edinburgh, United Kingdom AI Connect | Data & AI Delivery Partner Full time

Digital Marketing Analyst – Edinburgh (Hybrid)

£45,000 – £55,000 + Bonus

AI Connect are partnering with an established international brand to help them hire a Digital Marketing Analyst. You'll work across paid, owned, and earned digital media channels — helping the marketing team understand audiences better and drive smarter, more impactful campaign decisions.

What You'll Do

  • Analyse performance across digital media channels including paid social, display, programmatic, SEO, and owned web platforms.
  • Use tools such as Meta's reporting suite, GA4, Google Ads, and Campaign Manager 360 to measure and optimise campaign performance.
  • Interpret audience behaviour and key demographic trends to advise on targeting, creative, and channel strategies.
  • Present actionable insights to marketing teams and senior stakeholders, influencing future campaign strategy and investment decisions.
  • Develop clear reporting frameworks and automated dashboards to make performance insights accessible and transparent.

Key Skills & Experience

  • Experience with digital analytics tools (GA4, Meta reporting, Google Ads, Campaign Manager 360) and a solid understanding of marketing channels and attribution.
  • Proven ability to analyse campaign data, identify trends, and translate findings into clear strategic recommendations.
  • Excellent communication and presentation skills — confident engaging with non-technical stakeholders.
  • Experience with SQL and data visualisation tools such as Tableau or Power BI is highly advantageous.
  • A proactive mindset — you enjoy turning numbers into stories that drive marketing success.

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