CRM & Email Marketing Analyst

2 weeks ago

Edinburgh, Edinburgh, United Kingdom Baillie Gifford Full time £30,000 - £50,000 per year

The CRM & Email Marketing Team manages the creation and distribution of global marketing emails via Marketo. This includes mapping user journeys, managing targeting lists, creating HTML emails and landing pages as well as analysing results. The team also handles integrations with platforms like Salesforce, Zoom, Workcast and LinkedIn, and coordinates postal mailings. They are responsible for setting up webinars, lead generation and nurture programs as well as liaising with the wider team on global marketing campaigns.

Purpose of Rol

eAs a CRM & Email Marketing Analyst, you will assist with the responsibilities of the Email Marketing Automation platform. Primarily creating, updating and maintaining email and landing page content and templates for all email marketing activities

**.

Responsibilitie**

  • s:Using Marketo, be responsible for creating, updating and maintaining email content and templates for all email marketing activities including webinar promotion and event signu
  • p.Engage with internal stakeholders, reviewing briefs and collecting other requirements for implementatio
  • n.Work closely with wider Email Marketing Team to ensure efficient flow of requests and implementation and to assist with scheduling of sen
  • dsWork with the team, relevant areas of the firm and external agencies to support marketing initiatives across the busines
  • s.Be aware of all financial promotion and other relevant legislation and consider its impact on our websites and online marketing material, with guidance from compliance and legal, including maintaining appropriate compliance records and any relevant procedure note
  • s.Maintain an awareness of the digital and marketing environments and contribute ideas and proposals where appropriat
  • e.Conduct testing and reporting on email performance and signup rate

**s.

Qualificatio**

  • ns:Willingness to achieve Marketo Certified Expert within 12 months of starting the r
  • oleRelevant marketing industry qualifications would be advantage

**ous

Your knowledge and experie**

  • nce:Experience executing email campaigns and f
  • lowsGood understanding of General Data Protection Legisla
  • tionKnowledge of HTML & CSS / coding lang
  • uageMarketo user or experience using an
  • ESPExperience with building emails with dynamic content & segmenta
  • tionExperience within financial services (prefer

**red)

The type of candidate that we're looking**

for:We are looking for an individual with strong attention to detail and the ability to work under pressure. The successful candidate must come with enthusiasm, self-motivation and the ability to see tasks through to completion. Stakeholder engagement is crucial for this role therefore the ability to work collaboratively to build and influence key stakeholder relationships is

**key.

Critical s**

  • kills:Nurture relatio
  • nshipsDigital effectiveness (includi
  • ng AI)Team w

**orking

Closi**

ng DateNovember 1

6, 2025

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