Head of CRM
2 weeks ago
Head of CRM - Online Booking platform
£75,000 - £90,000
A leading Online Booking platform are looking for a Head of CRM to join their growing digital function. The company have invested huge amounts of money into their transformation and CRM will play a key role in the growth.
This is a super exciting opportunity to lead an existing team of 3 with further budget to grow the team.
They are looking for someone who has both technical and operational CRM experience, ideally from an eCommerce background, who is comfortable managing a small team.
**Responsibilities**:
- Report into the Marketing Director and be the strategic lead for CRM & Loyalty across the business
- Manage a team of 3 with the view of growing this further
- Deliver a contact strategy that achieves high rates of customer engagement, and generates revenue, sales and loyalty
- Adopt a robust test and learn approach to CRM, ensuring that all learnings are captured and applied to future campaigns
- Work across multiple markets, setting CRM strategy and driving change
- Work on the CRM tech stack and work with the Product/ Tech teams to enhance it
- Produce clear plans for each quarter to deliver new customer focussed objectives
- Communicate with internal stakeholders as the business moves through the delivery of the new CRM programme
**Requirements**:
- Experience of developing and executing CRM strategies
- Technical and operational CRM experience
- Ideally coming from an ecommerce/ tech background
- Team management experience
- Analytically minded
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