Head of CRM

Bringing that feel-good energy.

We're the newest face amongst the E.ON group of companies. E.ON Next is all about creating a sustainable future, now. We're moving our energy in the right direction, one little big step at a time. Join us in our mission to bring feel-good energy.

We’re also here to make this whole energy thing way easier for our customers. Like, really easy. That means providing exceptional service and using state-of-the-art tech to do it.

Are you an experienced Marketer ambitious to join a sustainability-minded brand? Full of ideas and passion? Are you comfortable with a great deal of autonomy and to pursue opportunities far and wide? Love fast-paced environment? Then E.ON Next is right for you.

We are looking for an experienced Head of CRM to join our E.ON Next Brand and Marketing team. This is a new role we’re excited to introduce into our in-house team. As Head of CRM, you’ll be reporting into the Head of Brand and Marketing and take charge of the customer in-life and commercial communication strategy and implementation for the EON Next and Sainsbury’s Energy brands.

We’re looking for an enthusiastic strategist - as this is a new role there’s an opportunity for you to define how our brands approach CRM by developing a best-practice playbook. The role will hone in on identifying customer Communications efficiencies, avoiding fatigue and overlap, steering performance though ongoing data-led A/B testing and by championing persona-dynamic creative.

You’ll be able to identify priorities from contextual market and internal information and drive brand relevance by matching our business initiatives to what’s happening in the market.

Here’s a taste of what you’ll be doing-
- Maintain a strong rapport to all functions to understand business priorities and targets at all times. Manage stakeholders to align on priorities, strategy and performance.- Translate business objectives into trackable CRM KPIs- Centralise the CRM calendar and drive prioritisation conversations across the business and with the campaign team- Oversee campaign team to optimise planning and performance, ensure learnings are shared across the team- Work closely with digital and data teams to implement campaign journeys and tracking- Ensure the continuous development of customer segmentation and targeting. Develop a strong understanding of our customer needs and profile, identifying relevant insights and research opportunities when those are lacking- Drive a customer-first approach, from selecting the right channel to identifying the right message/tone- Develop the Marketing and Creative teams’ acumen for effective customer Communications by regularly sharing best practice- Develop a CRM strategy playbook- Drive performance by developing an ongoing A/B testing approach- Optimise our customer consent levels through tactical initiatives- Help implement consistency in brand messaging- Ability to turn data into actionable insights- Strong project management including timing plans writing- Well-versed in campaign PCA and reporting, leveraging data to gain insight for optimisation- Supporting Marketing integration across paid-media through timely information sharing and alignment

Are we a match?- Proven experience developing CRM strategy- Demonstrated CRM-led campaign performance- Hands-on and technical experience on day-to-day operations- Demonstrated experience in managing a team- Ability to handle changing priorities in a fast-paced environment- Comfortable with a level of ambiguity- Expertise in using data to drive strategy and implementation- Fluency in delivering comprehensive reporting and spotting optimisations- Ability to turn insights into actionable opportunities- Strong attention to detail- Fluent in GDPR compliance and ASA regulations- Inquisitive and proactive- Team player- Comfortable with autonomy and spotting opportunities unprompted- Interest in learning new tools and softwares- Keen to go beyond the brief, question output and look for ways to optimise ongoing- Ability to handle stakeholders of all seniority- Knowledge of Blueshift is a plus

Do you?- Have the ability to see problems as opportunities and have a creative and proactive approach to problem solving- Take initiative and enjoy exploring and expanding your role- Want to be part of a growth culture - every week will be different- Have strong organisational skills and hawk-eye attention to detail

Are you?- Curious and enjoy learning- Happy to make your own decisions, fear of failing doesn’t hold you back, it drives you forward, learning all the time and taking responsibility- A team player - enjoy being part of a team, knowing the part you play in your teams’ success, committed to giving your best and share learnings- Open to new technologies & new ways of working- Comfortable with ambiguity

What else do I need to know?- We’ll have regular team socials and a corporate Deliveroo account for when the need arises- Competitive s