Senior Marketing Executive â CRM

1 day ago

London, United Kingdom Head Office UK Full time

**Senior Marketing Executive '“ CRM & Loyalty**:
**Contract**:Permanent**
**Salary**:Competitive***:
Reporting into the Head of CRM, the **Senior Marketing Executive - CRM & Loyalty** will execute CRM campaigns, and loyalty programme activities across the Group to drive customer acquisition, retention, and engagement.

**Key Responsibilities**:

- Compose, develop, execute, schedule, and deploy CRM and loyalty marketing campaigns for B2B and B2C audiences, ensuring alignment with the marketing strategy of The Doyle Collection.
- Oversee the CRM and loyalty marketing plans, ensuring they remain up-to-date and accurate, delivering measurable results against set campaign objectives.
- Support the Head of CRM with the development of CRM strategies and customer journeys that attract, engage, and retain customers, while fostering brand loyalty and maximising customer lifetime value.
- Collaborating with the wider London marketing team to come up with creative ideas to translate the marketing activations into CRM marketing Campaigns, preparing proposals and overseeing the production process and campaign execution.
- Execute initiatives to enhance customer engagement and drive participation in the Doyle DISCOVERY loyalty programme, identifying opportunities for growth and improvement through ongoing performance tracking and data insights.
- Track and support the delivery of Doyle DISCOVERY targets, championing continuous improvement in its value proposition, member benefits, and performance metrics.
- Deliver training and development sessions for hotel teams to ensure a deep understanding of the loyalty programme, instilling best practices and encouraging proactive member engagement.
- Collaborate with the marketing team to ensure integration of the loyalty programme into broader marketing campaigns.
- Support and manage the development of creative collateral, collaborating with designers and suppliers to produce high-quality materials that support CRM and loyalty goals.
- Monitor competitor activities in CRM and loyalty marketing, s

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